Scully – Medium

Scully
in
Bootcamp

Pain points only exist within the context of jobs-to-be-done

a helpful mental model for unlocking the problem space

5 min readApr 11, 2024

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illustration of a candle evolving into an electric light bulb

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Scully
in
Bootcamp

“What problem are we trying to solve?”

differentiating between jobs and pain points

3 min readApr 7, 2024

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“What problem are we trying to solve?”

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Scully
in
Bootcamp

Solutions in search of problems

the dangers of product-centric thinking

6 min readFeb 26, 2024

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product manager walking out of a cave riddled with obsolete solutions towards the light

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Scully
in
Bootcamp

Customer-centric Product Management:

Resist the lure of product-centricity for sustainable growth

5 min readFeb 12, 2024

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Customer-centric Product Management:

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Scully
in
Bootcamp

Product-centric or Product-led? It’s not the same.

I’ve long advocated for customer-centric marketing — not the fluffy “customer is always right” flavor, but the discipline of customer…

3 min readApr 20, 2023

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man listening to headphones and reading an e-book in a subway car

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Scully

The Elevation of Product Leadership

Product has long been one of the four “Ps” of marketing, along with Price, Promotion, and Place (distribution). As digital services have…

4 min readMay 12, 2019

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The Elevation of Product Leadership

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Scully

Minimum Viable Brand Experience in Customer Centricity

In my last blog post, I pointed out that Low Value Customers are Not a Problem to be Solved. I stated that “Any time your salesperson or…

4 min readJan 14, 2017

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Scully

Advice for Entrepreneurs Stuck in “Real Jobs”

For any number of reasons, there comes a time when many entrepreneurial-minded people decide to take on “real jobs.” These folks have great…

5 min readJan 9, 2017

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Advice for Entrepreneurs Stuck in “Real Jobs”

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Scully

TECH TALK (VIDEO): CUSTOMER CENTRICITY

A couple months back, I had the opportunity to present to a packed room at Skookum in uptown Charlotte. It was my first run with this new…

1 min readJan 2, 2017

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TECH TALK (VIDEO): CUSTOMER CENTRICITY

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Scully

Low Value Customers are Not a Problem to be Solved

Customer centricity can reveal the insights necessary to determine which customers should get the premium treatment, and which should not.

4 min readDec 29, 2016

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Low Value Customers are Not a Problem to be Solved

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Scully

Scully

Product leader, recovering founder, purveyor of customer-centric product management. Writing for clarity of thought, not money. Comment, highlight, and share

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