Did you know that social media can be a highly effective business tool? Social media platforms allow you to showcase your products, generate leads and listen directly to what your customers are saying about your products, services and brand.
Two main advantages of using social media to market your business are low cost and flexibility. A restaurateur can generate traffic on a quiet night by creating a promotion specifically for that night and sharing it with their Facebook followers.
It’s important to be aware that different social media platforms attract different audiences so you need to pick the one that your customer base uses the most and would showcase your business best.