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Creativity is a key skill for designers, and it is fair to say that you cannot be a good designer without a good imagination. Some people have a naturally strong imagination and easily think of new creative ideas, but for many of us, creativity is a resource that we exhaust over time. Perhaps you feel that you are qualified to be a good designer in terms of software proficiency or experience, but the reality is that if you haven’t trained your imagination at least as much as any software, you are just a machine that can follow directions. A good designer has to have a good imagination as well as technical skill. …


Simon Dai

Simon Dai (he, his, him) Assistant Professor of Interaction Design College of Art and Design Lewis University, IL, USA

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