Report: The Corporate Innovation Imperative
Jeremiah Owyang
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jeremiah, a timely and well-crafted research effort. innovation is the antidote to disruption, the methodology behind the mindset to not stand still, as yesterday’s moss is today’s arsenic. hesitation is death. so regardless of path — CVC, innovation lab, intrapreneur — innovation (of product, process, technology, culture) is non-negotiable. hard stuff; no wonder the CMO tenure curve continues to arc down and to the right…

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