Lot’s interesting thoughts, particularly… “ shift from sampling to connection.
Bobby Wells

That’s a complex answer, really has to speak to every type of consumer and consumer behavior. This could be an entire book really. But the point is to think from that part out, not the other way. Ie examine consumer behavior, and create content and campaigns in their language that live in the areas they frequent. Rather than creating whatever we feel like creating and just telling them to come and get it.

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