There are countless books and resources on pitches but back in 2014, I still found myself floundering when starting our first startup: “What do I do put in first?” “Am I doing anything right?” “Is this even something that someone will look into?”. Even though we were part of a well known accelerator, the coaches and advisors did not have one concrete answer. And that is normal.

In talking with hundreds of first-time founders, we quickly understood this was not just us. …


Shamma Raghib

Love unconventional‿ideas

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