Serious play is the key to business value

It used to be that we thought of a separation between work and “life” as essential to living a happy, balanced life.

Now people want more from their jobs than a paycheck. They want to feel like they’re doing meaningful, creative work!

Increasingly, businesses that embrace serious play are more creative, more innovative, and more productive than their rivals!

Just ask the LEGO corporation. Now the most valuable toy company in the world, they were once on the verge of financial collapse. Not until they embraced their own product in their board room, by creating a method called LEGO Serious Play, did they begin to turn the old company around.

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