10 Data-Driven Marketing Tools that Every Business Should Use
Introduction
Data-driven marketing is the practice of using data to inform and optimize marketing decisions, actions, and outcomes. It helps marketers understand their customers better, deliver more relevant and personalized experiences, measure and improve their performance, and adapt to changing market conditions and customer expectations.
However, data-driven marketing is not possible without the right tools. Data-driven marketing tools are the ones that provide the data marketers require to target their potential customers and save themselves money and time in the process. These tools also help marketers analyze, visualize, and act on the data they collect from various sources and channels.
In this blog post, we will curate a list of some of the best tools that we use or recommend for data-driven marketing, and explain how they help us achieve better results and save time and money. We will also provide some reviews and ratings of these tools based on our own or other users’ experiences.
Tool #1: Google Analytics
Google Analytics is a popular free tool for tracking user website behavior. It helps marketers measure web traffic, conversions, bounce rate, session duration, pages per session, and more. It also provides insights into user demographics, interests, devices, locations, and sources.
Google Analytics is essential for any data-driven marketer who wants to understand how their website is performing, what their users are doing on their site, and how they can improve their user experience and conversion rate.
Google Analytics Rating: 4.5/5 stars (based on 11,000+ reviews on Capterra)
Tool #2: HubSpot
HubSpot is a leading marketing automation software that helps marketers manage their entire marketing funnel. It helps marketers create and distribute content, generate leads, nurture prospects, close deals, and retain customers.
HubSpot integrates with various data sources such as email, social media, webinars, CRM, and more. It also provides analytics and reporting tools to measure and optimize marketing campaigns and actions.
HubSpot is ideal for any data-driven marketer who wants to automate and streamline their marketing processes, personalize their communication with customers, and increase their marketing ROI.
HubSpot Rating: 4.5/5 stars (based on 6,000+ reviews on Capterra)
Tool #3: Tableau
Tableau is a powerful data visualization tool that helps marketers bring their data to life. It helps marketers create interactive dashboards and charts that showcase their data clearly and engagingly.
Tableau connects with various data sources, such as spreadsheets, databases, cloud services, and more. It also allows users to explore and analyze their data using filters, calculations, parameters, and more.
Tableau is perfect for any data-driven marketer who wants to communicate their data stories effectively, discover hidden insights in their data, and make data-driven decisions.
Tableau Rating: 4.5/5 stars (based on 1,000+ reviews on Capterra)
Tool #4: SEMRush
SEMRush is a comprehensive SEO tool that helps marketers optimize their websites for organic search. It helps marketers conduct keyword research, competitor analysis, site audits, backlink analysis, rank tracking, content marketing, and more.
SEMrush provides data on various SEO metrics such as traffic volume, keyword difficulty, domain authority, page authority, backlink profile, and more. It also provides suggestions and recommendations on how to improve SEO performance.
SEMRush is a must-have for any data-driven marketer who wants to boost their website visibility, drive more organic traffic, and generate more leads.
SEMRush Rating: 4.6/5 stars (based on 1,000+ reviews on Capterra)
Tool #5: Crayon
Crayon is a competitive intelligence tool that helps marketers monitor their competitors’ online activities. It helps marketers track their competitors’ website changes, product updates, social media posts, reviews, ads, pricing, and more.
Crayon provides data on various competitive metrics such as market share, customer sentiment, brand positioning, and more. It also provides alerts and reports on competitor moves and trends.
Crayon is a great tool for any data-driven marketer who wants to stay ahead of the competition, identify opportunities and threats, and craft effective marketing strategies.
Crayon Rating: 4.8/5 stars (based on 100+ reviews on Capterra)
Tool #6: Optimizely
Optimizely is a leading experimentation platform that helps marketers test and optimize their website, app, or product. It helps marketers create and run experiments using A/B testing, multivariate testing, or feature flags.
Optimizely provides data on various experimentation metrics such as conversion rate, revenue per visitor, customer lifetime value, and more. It also provides statistical analysis and insights into experiment results and impact.
Optimizely is a valuable tool for any data-driven marketer who wants to improve their user experience, increase their conversion rate, and grow their business.
Optimizely Rating: 4.4/5 stars (based on 200+ reviews on Capterra)
Tool #7: Adverity
Adverity is a data integration and analytics platform that helps marketers connect and harmonize their data from various sources and channels. It helps marketers collect and transform data from platforms such as Google Ads, Facebook Ads, Google Analytics, HubSpot, Salesforce, and more.
Adverity provides data on various marketing metrics such as impressions, clicks, conversions, cost per acquisition, return on ad spend, and more. It also provides dashboards and reports to visualize and analyze the data.
Adverity is a useful tool for any data-driven marketer who wants to consolidate and simplify their data management, measure and improve their marketing performance, and demonstrate their marketing value.
Adverity Rating: 4.8/5 stars (based on 100+ reviews on Capterra)
Tool #8: Ruler Analytics
Ruler Analytics is a marketing attribution tool that helps marketers track and measure the impact of their marketing channels on revenue. It helps marketers connect the dots between online and offline conversions, such as phone calls, form submissions, live chat sessions, or sales.
Ruler Analytics provides data on various attribution metrics such as first-click, last-click, linear, time-decay, position-based, and custom models. It also integrates with various platforms, such as Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, and more.
Ruler Analytics is an essential tool for any data-driven marketer who wants to prove their marketing ROI, optimize their marketing mix, and justify their marketing spend.
Ruler Analytics Rating: 4.9/5 stars (based on 100+ reviews on Capterra)
Tool #9: BuzzSumo
BuzzSumo is a content marketing tool that helps marketers research and analyze the most popular content topics, formats, headlines, keywords, and influencers in their niche. It helps marketers discover what content resonates with their audience and drives engagement.
BuzzSumo provides data on various content metrics such as social shares, comments, likes, reactions, and more. It also provides insights into content trends, gaps, and opportunities.
BuzzSumo is a handy tool for any data-driven marketer who wants to create and distribute content that attracts and retains their audience.
BuzzSumo Rating: 4.5/5 stars (based on 200+ reviews on Capterra)
Tool #10: Mailchimp
Mailchimp is a popular email marketing tool that helps marketers design and send email campaigns to their subscribers. It helps marketers build and manage their email lists, create and customize email templates, segment and personalize email messages, and more.
Mailchimp provides data on various email metrics such as open rate, click rate, bounce rate, unsubscribe rate, and more. It also provides analytics and reports on email performance and impact.
Mailchimp is a reliable tool for any data-driven marketer who wants to communicate and connect with their customers via email.
Mailchimp Rating: 4.5/5 stars (based on 13,000+ reviews on Capterra)
Conclusion
Data-driven marketing tools are those that help marketers collect, analyze, visualize, and act on the data they need to optimize their marketing decisions, actions, and outcomes.
In this blog post, we have curated a list of some of the best tools that we use or recommend for data-driven marketing, and how they help us achieve better results and save time and money.
We hope you find this list helpful and informative. If you have any questions or feedback, please feel free to contact us at hello@decling.com. We would love to hear from you.
