Sean BoyceWhy Peloton’s Holiday Commercial was Actually a Huge SuccessIf you haven’t seen it yet, Peloton has recently released a new holiday commercial.Dec 20, 2019Dec 20, 2019
Sean BoyceThe Dangers of Layering a Trend on Top of Your Product BusinessSometimes when we’re building and selling our product, we feel things aren’t moving fast enough. In order to speed things up, we…Dec 18, 2019Dec 18, 2019
Sean BoyceHow To Use A Market Trend To Accelerate The Growth of Your Product BusinessWhen your product is finally on the market, like everyone else, you’ll want it to sell rather quickly. In fact, the majority of your time…Dec 16, 2019Dec 16, 2019
Sean BoyceWhat Baking Soda Was Originally Used For — A Lesson in Product PositioningDec 13, 2019Dec 13, 2019
Sean BoycePositioning Your Product for Greater Success Through Customer Usage DataDec 11, 2019Dec 11, 2019
Sean BoyceWhat Beating the Competition Actually Looks like — A Lesson from Tesla and FordI’m a car guy. Since I was a little kid I’ve been fascinated by them. It started with toys then graduated to RC (remote controlled) models…Dec 9, 2019Dec 9, 2019
Sean BoyceHow To Know When You’re Ready To Build Your ProductFor those of you that have been following much of the content I product, you are no doubt well aware that there is much to do before you…Dec 6, 2019Dec 6, 2019
Sean BoyceHow Do I Go About Branding and Naming My Product?When preparing to build a new product business, much attention and time is spent on what to call our fancy new product. The good news is…Dec 5, 2019Dec 5, 2019
Sean Boyce5 Questions Product Managers Should Ask Customers (Updated with 5 more)Updated as of November 24th, 2019Dec 2, 2019Dec 2, 2019
Sean BoyceWhat Tesla Can Teach Us About Positioning Our ProductsMarketing for your product is powerful and critical for success, but it isn’t easy.Nov 29, 2019Nov 29, 2019