Sean Boyce – Medium

Sean Boyce

Why Peloton’s Holiday Commercial was Actually a Huge Success

If you haven’t seen it yet, Peloton has recently released a new holiday commercial.

4 min readDec 20, 2019

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Why Peloton’s Holiday Commercial was Actually a Huge Success

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Sean Boyce

The Dangers of Layering a Trend on Top of Your Product Business

Sometimes when we’re building and selling our product, we feel things aren’t moving fast enough. In order to speed things up, we…

3 min readDec 18, 2019

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The Dangers of Layering a Trend on Top of Your Product Business

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Sean Boyce

How To Use A Market Trend To Accelerate The Growth of Your Product Business

When your product is finally on the market, like everyone else, you’ll want it to sell rather quickly. In fact, the majority of your time…

3 min readDec 16, 2019

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How To Use A Market Trend To Accelerate The Growth of Your Product Business

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Sean Boyce

What Baking Soda Was Originally Used For — A Lesson in Product Positioning

3 min readDec 13, 2019

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What Baking Soda Was Originally Used For — A Lesson in Product Positioning

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Sean Boyce

Positioning Your Product for Greater Success Through Customer Usage Data

3 min readDec 11, 2019

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Positioning Your Product for Greater Success Through Customer Usage Data

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Sean Boyce

What Beating the Competition Actually Looks like — A Lesson from Tesla and Ford

I’m a car guy. Since I was a little kid I’ve been fascinated by them. It started with toys then graduated to RC (remote controlled) models…

5 min readDec 9, 2019

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What Beating the Competition Actually Looks like — A Lesson from Tesla and Ford

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Sean Boyce

How To Know When You’re Ready To Build Your Product

For those of you that have been following much of the content I product, you are no doubt well aware that there is much to do before you…

3 min readDec 6, 2019

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How To Know When You’re Ready To Build Your Product

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Sean Boyce

How Do I Go About Branding and Naming My Product?

When preparing to build a new product business, much attention and time is spent on what to call our fancy new product. The good news is…

7 min readDec 5, 2019

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How Do I Go About Branding and Naming My Product?

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Sean Boyce

5 Questions Product Managers Should Ask Customers (Updated with 5 more)

Updated as of November 24th, 2019

8 min readDec 2, 2019

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5 Questions Product Managers Should Ask Customers (Updated with 5 more)

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Sean Boyce

What Tesla Can Teach Us About Positioning Our Products

Marketing for your product is powerful and critical for success, but it isn’t easy.

4 min readNov 29, 2019

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What Tesla Can Teach Us About Positioning Our Products

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Sean Boyce

Sean Boyce

I run a product strategy company called NxtStep. We’ll help get your software product company unstuck and marching successfully toward your goals.

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