All the benefits, none of the downsides — As I near my mid-30’s, one thing I’ve started to focus on is my health. Not because there’s any issues or anything like that, but because I’ve noticed how something “small” turns into a multi-day ordeal. I eat too much bread, I feel like junk for two days. I drink…

Subtle tweak, but it makes all the difference — I’ll never forget when I had an Accountant reach out to me years ago, practically begging for help. In fact, when we ended our initial call, I’m pretty sure he said something along the lines of: “Thank you Sean, please help me”… Which was almost an eerie amount of “desperation”. …

Most people unfortunately spend months (if not years) before figuring this out — Oddly enough, one of the smartest things I’ve ever done for my “content marketing” career is to learn sales copywriting. If you’re not familiar with my work, I’ve used content to generate a lot of great results over the years, including: Millions of views A lot of revenue (in dozens…

Most entrepreneurs skip this, wasting a lot of time and money because of it — I’ve had the chance to speak with hundreds of entrepreneurs over the years, and one of the most depressing calls is when you’re talking to somebody who has a business that won’t “take off”. Not because of the situation itself either, but because there’s a good chance they’ve wasted A…

And oddly enough, it’s not something you’ll find in most “tactics” either — I honestly feel bad for most “entrepreneurs” anymore, especially the ones who refuse to get actual help. For the most part, they’re always the type who’s going to do everything on their “own”, and can’t see the obvious blindspots because of it. To provide some context on what I’m saying…

If so, here’s how to do it — When it comes to lead generation today, oddly enough, everybody’s biggest problem is “overcomplicating” it. I don’t know why this is, but we all seem to think there has to be “various” components in a lead generation system, including: Funnels Writing content every day Creating newsletters Etc… When in all…

This information will help you separate charlatans from money-makers — I’ve had the opportunity to speak with a lot of prospects over the last 8 years, and it’s starting to become VERY apparent who the “bad” clients are. Maybe “bad” isn’t the right word, as that’s a little subjective, but ones I don’t want to work with. Common instances are: …

Statistically speaking, this process skyrockets your chance of getting things right — When it comes to advertising, positioning is the most important part of any campaign. The difference between two angles WILL make or break an advertisement, even though they look “similar” on the surface, and the most experienced marketer isn’t going to know which one is “best” right away. Sure, we…

Most don’t use the right setup, let’s help you avoid that — I see a lot of problems with most lead magnets today, but one of the biggest has to be when people use them in the wrong “format”. Don’t know why this is, but it seems like most gurus always like to teach the most “drawn-out” method possible. “Start with a…