Everybody has that one skill they really excel at, and over the last few years, mine has been writing landing page copy. It all started as a venture to write copy for my own landing pages (after wasting thousands of dollars on designers, ad professionals, and copywriters who didn’t know…

When I started my journey into the online freelancing world 3+ years ago… I honestly had no idea what I was doing. At the time I was a proud MBA graduate and thought business was all about profit margins, hard sales and reverse supply chain analysis (whatever the hell that…

Whenever I tell somebody about online freelancing… It seems like they get really excited, think about all the amazing benefits it can bring them, and then run into one of two barriers: I don’t know how I don’t have the time and/or money to learn a new skill So after…

Combining advertisements with the “native” look — If there’s one thing I want you to know about me, it’s how I LOVE native advertising. Something I’ve been able to leverage in many different ways over the years, from Facebook Group Posts:

Very helpful when it comes to marketing — If there’s one “little-known” concept that’s helped me over the years, it’s merely understanding the “decision chain”. This is something that’s not terribly “complicated”, yet nobody uses it when creating marketing campaigns. Instead, they merely throw stuff against the wall, trying to figure out what “sticks”… Wasting a lot of…

The art of perceived value — One of the biggest problems people have with “sales”, is simply selling the wrong thing. When you do nothing but talk about your “service”, your value is inherently lower. Not because your offer is worthless or anything like that, but because people don’t buy something “just because”. Sure, they might…

Honestly, this is where most people mess up — When it comes to creating a good offer, the biggest mistake people make is thinking about the “wrong” thing first. Something that happens in different ways, but “money” and “skills” are the biggest two. Don’t get me wrong, they’re important later on, but you need to have a little bit…

An important skill that few truly understand — There’s too many marketing issues today to say people struggle with “one thing”, but if I HAD to give an answer, I’d say “standing out” is up towards the top of the list. This is something that can be interpreted in many different ways as well, but “advertising” is where…

Breaking down my latest experiment — Alright, I finally caved and decided to give this whole “ChatGPT” thing a try. I’ve been seeing it everywhere for the last couple months now, and admittedly, I’m always a “last mover” when it comes to these things. Not because I don’t understand the “first mover’s” advantage or anything like…