Published in Bottom Line Grind·PinnedMember-onlyFree consultations are a waste of time, do this insteadAutomate your acquisition process, 2x your closing rates, and finally enjoy the freedom you’ve been looking for — I’ve never really had any troubles finding leads as an online freelancer, but the one thing that’s always pissed me off… Is the “closing rate” of these leads. In other words, I have people who reach out to me all the time, asking how much I’d charge for something:Marketing16 min readMarketing16 min read
Published in Bottom Line Grind·PinnedMember-onlyHow to write landing page copy that converts like crazy (even if it’s your first time)Everybody has that one skill they really excel at, and over the last few years, mine has been writing landing page copy. It all started as a venture to write copy for my own landing pages (after wasting thousands of dollars on designers, ad professionals, and copywriters who didn’t know…Entrepreneurship14 min readEntrepreneurship14 min read
Published in The Startup·PinnedMember-only7 little-known niches that could make you a boatload of moneyWhen I started my journey into the online freelancing world 3+ years ago… I honestly had no idea what I was doing. At the time I was a proud MBA graduate and thought business was all about profit margins, hard sales and reverse supply chain analysis (whatever the hell that…Freelancing12 min readFreelancing12 min read
Published in The Startup·PinnedMember-only8 Insanely Profitable Skills You Can Learn For Free (And On Your Own Time)Whenever I tell somebody about online freelancing… It seems like they get really excited, think about all the amazing benefits it can bring them, and then run into one of two barriers: I don’t know how I don’t have the time and/or money to learn a new skill So after…Freelancing8 min readFreelancing8 min read
Published in Bottom Line Grind·Jan 26Member-onlyNever sell improvement offers (and do this instead)Analyzing the newest “disturbing” trend — I’ve been in the game long enough to where there’s not “A LOT” that surprises me, but every once in a while there’s a new trend that’ll pop-up. Most of the time it has to do with a shiny object that just sounds cool, such as NFTs, but other times…Marketing17 min readMarketing17 min read
Published in Bottom Line Grind·Jan 19Member-onlyAds not working? Here’s 3 reasons whyHint: It has nothing to do with “standard” tactics either — If you gave me a $100K budget and told me to compete with Pfizer’s $1M budget, I’m 100% confident I could outperform them 8 days of the week. By “outperform”, I mean get more sales. Maybe this context isn’t the best either, as I’d rather swan dive into an empty…Marketing17 min readMarketing17 min read
Published in Bottom Line Grind·Jan 4Member-onlyThe psychology of Google Ads…And how to stand out from the crowd — In this article, I want to take a “different” approach than most advice out there. For some reason, it seems like everybody likes to focus on the tactics. Negative keywords Bidding amounts Etc… All things that are certainly “important”, but worthless if you don’t get the right foundation in place. …Marketing8 min readMarketing8 min read
Published in Bottom Line Grind·Dec 28, 2022Member-onlyEvery blog should be designed to convert…Yet nobody knows how to do this — We live in an era where information is abundant. No surprise, yet everybody acts like it isn’t. Heck, I’m even guilty of this myself. There’s plenty of times where I’ll sit down and write an “informational” blog, fun to do: But it’s a complete waste of time Now don’t get me wrong, I’m not saying you should…Content Marketing22 min readContent Marketing22 min read
Published in Bottom Line Grind·Dec 14, 2022Member-onlyStruggling to find your target market? Learn high-ticket salesSounds counterintuitive, but it’s the easiest way to figure it out — A few weeks ago I had a lady reach out to me, asking about my copywriting services. Apparently she’d read a couple of my articles online, liked what I had to say, so wanted to see if I could help her business… And after doing a little background research on…Marketing17 min readMarketing17 min read
Published in Bottom Line Grind·Dec 7, 2022Member-onlyThis ad sucks (and what you can learn from it)To give some context on what I’m saying now, here’s the ad we’ll be discussing today: And to make sure we’re on the same page, I’m certainly not “blasting” this company either. Instead, I’m actually giving them a lot of respect. Takes some courage to enter the “arena”, especially on…Marketing8 min readMarketing8 min read
