Most don’t use the right setup, let’s help you avoid that — I see a lot of problems with most lead magnets today, but one of the biggest has to be when people use them in the wrong “format”. Don’t know why this is, but it seems like most gurus always like to teach the most “drawn-out” method possible. “Start with a…

Master these, and you’ll never have trouble grabbing attention — In today’s noisy marketplace, 70% of the battle is simply being able to stand out. With millions (if not billions) of ads being shown every day, this is getting harder and harder, but it’s not like it’s “impossible” either. For the most part, everybody sucks at doing this. They launch…

Introducing the “sales letter” ad — When it comes to most marketing today, one of the biggest issues I’ve noticed people run into is “sequencing”. You see these brand new firms trying to act like a billion dollar company, running “brand awareness” ads even though they don’t have the budget, and on the other hand —…

I almost “got” got — Yesterday morning, I received a somewhat “normal” message on LinkedIn. I blocked the guy now, and I’m almost scared to go look at the messages, with the fear of accidentally clicking a link — but he essentially said something along the lines of: “Hey Sean, We’re looking to bring on…

Explaining the “missing piece” that ruins most results — I’m writing this article because I want to explain how you can generate inbound leads, and do so with the least amount of effort possible. This is something I’ve been an “expert” in over the years, dating all the way back to 2016, when I had my first “blog”. The…

Running away from the herd… — I’ll be honest with you upfront, I’m really starting to hate most “online” marketing today. Between: Bots Terrible targeting And consumers who are more than jaded… It’s getting downright unbearable, forcing me to look into different marketing options because of it. One where we don’t have to worry about any…

They still work great, but everything has to be lined up — Over the years, I’d like to think I’ve “perfected” the whitepaper. Something I’ve used in many ways, with “blog formats” being my favorite:

Trim the fat, and start growing your business faster — To set the tone of this article, let’s create a simple scenario. One that might sound cheesy at first, but it’ll help you understand everything better later on. For this scenario, we’ll say you’re sitting at home one day, and have a crazy amount of work that needs to get…

Simple, but there’s a few things you need to know — When it comes to Google Ads, it’s one of those weird deals where I know more about it than 99% of the population, but it’s something I’ve never felt like I was an “expert” in. Sure, I’ve used it a decent amount of times in the past, getting results with…