Everybody has that one skill they really excel at, and over the last few years, mine has been writing landing page copy. It all started as a venture to write copy for my own landing pages (after wasting thousands of dollars on designers, ad professionals, and copywriters who didn’t know…

When I started my journey into the online freelancing world 3+ years ago… I honestly had no idea what I was doing. At the time I was a proud MBA graduate and thought business was all about profit margins, hard sales and reverse supply chain analysis (whatever the hell that…

Whenever I tell somebody about online freelancing… It seems like they get really excited, think about all the amazing benefits it can bring them, and then run into one of two barriers: I don’t know how I don’t have the time and/or money to learn a new skill So after…

Breaking down my latest experiment — Alright, I finally caved and decided to give this whole “ChatGPT” thing a try. I’ve been seeing it everywhere for the last couple months now, and admittedly, I’m always a “last mover” when it comes to these things. Not because I don’t understand the “first mover’s” advantage or anything like…

It’s time we change our approach to advertising… — In a traditional sense, I hate advertising. Weird for an Ad Copywriter to say, I know, but here’s the reason for it. If anything, I’d say everybody is still stuck in 1980. They noticed how ads used to work back in the day, saying stuff like this:

Flipping the industry standard — I know this article is about to break some people’s brains, I’ve had a knack for doing this in the past:

Not a lot, but small tweaks make a huge impact — I really wish I would’ve saved this ad, but the other day I saw something on Facebook that “triggered” some people. This ad said something along the lines of: “Has a marketing agency, but sends cold emails to get their own clients”… Pretty much making fun of marketers who don’t…

BUT, that doesn’t mean you can’t leverage their “positive attributes” either — For the first time in a while, I decided to watch cable television last night. On the road traveling, hotel had local cable as their only option, so I started scrolling around and naturally stumbled across some commercials after that. Normal people’s brains “turn off” during this time, as nobody…

People make this way too complicated… — When it comes to lead generation, the biggest problem is a major blindspot. You ask anybody who’s struggling to get leads, and they’ll tell you how: Market saturation is killing them Clients have been burnt so many times before, that they don’t want to work with their market anymore Etc… …