Sean RubergAdvertisers and Tech:Why don’t we ask ourselves the difficult questions?Jul 9, 2019Jul 9, 2019
Sean RubergWhat’s the Deal With Brand Purpose?It’s hard to open a marketing publication or website without encountering the latest hot take on “Brand Purpose.” And depending on who’s…May 10, 20193May 10, 20193
Sean RubergShould your brand be a media company?In recent years, thanks to people like Gary Vaynerchuk, it has become quite common to hear “all marketers are now media companies.” And on…Apr 25, 20192Apr 25, 20192
Sean RubergQuit “targeting Millennials” and start “talking to people”Everyone in marketing is aware of the importance of market segmentation. This fact was drummed into me early on in business school. I…Apr 18, 20192Apr 18, 20192
Sean RubergThe Internet Didn’t Kill Your Brand.Since the tech revolution of the late 90’s and early 2000’s we’ve been told that the rise of the internet was going to mean the fall of…Mar 27, 2019Mar 27, 2019
Sean RubergRelax. Your brand name isn’t that important.We spend a lot of time and money naming our brands. At my agency we typically (with a wink and a nod) tell our clients it takes anywhere…Mar 12, 2019Mar 12, 2019
Sean RubergDear Shutterstock, Great Work…Totally Missed the PointThe Fyre Festival is kind of having a cultural moment right now. Netflix and Hulu are promoting dueling documentaries. Jerry Media, the…Feb 25, 2019Feb 25, 2019
Sean RubergThe Trend is Dead!Is anyone else fucking exhausted? We spent all December in “year-in-review” mode, then transitioned swiftly to “trends” mode in January…Feb 20, 2019Feb 20, 2019
Sean RubergYou Can’t Waste Money on AdvertisingI know, the idea seems pretty self-serving coming from someone who works at an advertising agency. But give me a minute to explain. My…Feb 13, 2019Feb 13, 2019
Sean RubergDoes the world need another advertising blog?Probably not…but maybe?Feb 12, 2019Feb 12, 2019