Sean CampbellIs Cold Email a Legal Evil?Cold email is one of the most hotly contested outreach methods in B2B.Aug 23, 2017Aug 23, 2017
Sean CampbellAgeism in Tech: The Silent Career KillerAgeism in tech is common knowledge, but, oddly, there doesn’t seem to be a lot of data on it.Jun 21, 2017Jun 21, 2017
Sean CampbellDoes it Sell? Content Marketing in the Real WorldHow successfully does your content sell your product or service?Jun 7, 2017Jun 7, 2017
Sean Campbell49 out of 50 Tech Giants Have a Gender GapLinkedIn ad targeting data is a surprisingly useful tool for studying the gender gap in the tech industry.Apr 6, 2017Apr 6, 2017
Sean CampbellBig Data Ethics: Math WiselyBig data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm…Mar 24, 2017Mar 24, 2017
Sean CampbellThe Pre-Flight Checklist for Business PresentationsDon’t underestimate the importance of a presentation. It’s not just a PowerPoint deck. It’s the relevance of your insights.Mar 20, 2017Mar 20, 2017
Sean CampbellDid your product or service just get FIRED?The tech industry is all about market segmentation.Feb 24, 2017Feb 24, 2017
Sean CampbellB2B Book Reviews - One Sentence RecapsWhat’s your favorite business book?Jan 18, 2017Jan 18, 2017
Sean CampbellAvoid an Identity Crisis: Make These Tough Calls For Your FirmThe world is covered in the carcasses of failed professional services firms.Nov 2, 2016Nov 2, 2016
Sean CampbellWill Market Research Jobs Survive the AI Revolution?This article is based on an episode of the B2B Market Research Podcast. The audio version is available here. Subscribe to the podcast here.Oct 3, 20161Oct 3, 20161