There is no average anymore. Everyone, without exception, goes to an extreme here or there. Some people learn inordinate amounts about the craft beers they drink, or the artisan coffees they buy. Some people spend hours on forums working out the best couponing strategies. Some people make a living from shooting videos of toy unboxings.
In truth though, it is much harder to separate the two; as Joseph Brodsky put it, “no honest craftsman or maker knows in the process of working whether he is making or creating”. In all we do, we are likely to be simultaneously creating and perceiving.