Sean Schroeder – Medium

Sean Schroeder

Sean Schroeder

B2B Content Personalization: A Primer & Example

Scott Abel, the Content Wrangler, defines content personalization as “the targeting of content to individuals based on one or more of the…

Jun 7, 2017

B2B Content Personalization: A Primer & Example

Jun 7, 2017

Sean Schroeder

Four Ways to Succeed at Marketing in the Age of Information Overload

Successful marketers today feel intense pressure to know everything (and know it well).

May 17, 2017

Four Ways to Succeed at Marketing in the Age of Information Overload

May 17, 2017

Sean Schroeder

It’s the Wizard, not the Wand: The Role People Play in the Success of Technology

People, not technology are still the key determinant of success.

Apr 10, 2017

It’s the Wizard, not the Wand: The Role People Play in the Success of Technology

Apr 10, 2017

Sean Schroeder

Your ‘Message’ Might Be the Crux of Your Content Issues

Marketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the…

Mar 28, 2017

Your ‘Message’ Might Be the Crux of Your Content Issues

Mar 28, 2017

Sean Schroeder

Why Relevance Outsmarts Personalization in B2B Marketing

Personalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping…

Mar 21, 2017

Why Relevance Outsmarts Personalization in B2B Marketing

Mar 21, 2017

Sean Schroeder

The Buyer’s Journey Is Your Company’s Story to Tell

When my wife and I bought our current home, we knew it wouldn’t be our last. But I was still surprised when she proposed we sell our house…

Mar 14, 2017

The Buyer’s Journey Is Your Company’s Story to Tell

Mar 14, 2017

Sean Schroeder

How Storytelling Accelerates Your Pipeline Velocity

Mar 7, 2017

How Storytelling Accelerates Your Pipeline Velocity

Mar 7, 2017

Sean Schroeder

Cards Against Humanity & Content Personalization: (Un)Intelligent content?

Play Cards Against Humanity a few times, and you quickly find out that there are a few cards you can count on to get a reaction every time…

Jan 23, 2016

Cards Against Humanity & Content Personalization: (Un)Intelligent content?

Jan 23, 2016

Sean Schroeder

Cards Against Humanity & Content Personalization: Telling Your Story

In a previous article, Cards Against Humanity & Content Personalization: Know Your Audience, I explored how collecting data and building…

Jan 19, 2016

Cards Against Humanity & Content Personalization: Telling Your Story

Jan 19, 2016

Sean Schroeder

Cards Against Humanity & Content Personalization: Know Your Audience

Cards Against Humanity is mostly known as a game that’s “…lewd, disgusting, appalling, and inappropriate in so many ways — but it’s also…

Jan 18, 2016

Cards Against Humanity & Content Personalization: Know Your Audience

Jan 18, 2016

Sean Schroeder

Sean Schroeder

Co-founder @muracms, @MuraExpPlatform, partner @blueriver, father, coach, musician. http://mxp.getmura.com #ContentMarketing #MarketingOps #Experiences

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