Sean SchroederB2B Content Personalization: A Primer & ExampleScott Abel, the Content Wrangler, defines content personalization as “the targeting of content to individuals based on one or more of the…Jun 7, 2017Jun 7, 2017
Sean SchroederFour Ways to Succeed at Marketing in the Age of Information OverloadSuccessful marketers today feel intense pressure to know everything (and know it well).May 17, 2017May 17, 2017
Sean SchroederIt’s the Wizard, not the Wand: The Role People Play in the Success of TechnologyPeople, not technology are still the key determinant of success.Apr 10, 2017Apr 10, 2017
Sean SchroederYour ‘Message’ Might Be the Crux of Your Content IssuesMarketers have lost control of their brand conversations. Back when only a handful of channels existed, marketing and sales controlled the…Mar 28, 2017Mar 28, 2017
Sean SchroederWhy Relevance Outsmarts Personalization in B2B MarketingPersonalization is all the rage in marketing, and for good reason. In a B2C context like e-commerce, it can dramatically improve shopping…Mar 21, 2017Mar 21, 2017
Sean SchroederThe Buyer’s Journey Is Your Company’s Story to TellWhen my wife and I bought our current home, we knew it wouldn’t be our last. But I was still surprised when she proposed we sell our house…Mar 14, 2017Mar 14, 2017
Sean SchroederCards Against Humanity & Content Personalization: (Un)Intelligent content?Play Cards Against Humanity a few times, and you quickly find out that there are a few cards you can count on to get a reaction every time…Jan 23, 2016Jan 23, 2016
Sean SchroederCards Against Humanity & Content Personalization: Telling Your StoryIn a previous article, Cards Against Humanity & Content Personalization: Know Your Audience, I explored how collecting data and building…Jan 19, 2016Jan 19, 2016
Sean SchroederCards Against Humanity & Content Personalization: Know Your AudienceCards Against Humanity is mostly known as a game that’s “…lewd, disgusting, appalling, and inappropriate in so many ways — but it’s also…Jan 18, 2016Jan 18, 2016