Sean Barclay

Companies are trying to create this ‘dream job’ and making promises while recruiting designers. However, when it comes to light the job doesn’t always excite us, we lose motivation and feel disengaged.

UX designers are becoming an integral part of improving the delivery of customer experience — they bridge the gap between aesthetics and business. A designer needs to have a passion for the company and work towards advancing both the business goals and user needs. I cannot express enough that design is not just about aesthetics and this is the problem with ‘the lack of talent.’

As a result, many pages and blogs (unknowingly) embrace this behaviour. Most of them, including the most popular Wordpress themes around, feature a prominent media header at the top of the page. We call it ‘mood-setter’. It has no specific function attached to it but helps do prepare the user for the content that follows below, where engagement happens.