10 Audience Engagement Strategies that Build Powerful Connections with Customers

Engaged.Social
6 min readJan 31, 2024
A live audience is fully engaged while listening to a presenter.
Image c/o Endless Events

Attention is a scarce commodity. With a deluge of content competing for our time, building authentic customer connections has become more important than ever.

It’s no longer enough to simply broadcast your message; you need to engage your audience in a meaningful dialogue, build a sense of community, and ultimately, win their hearts.

Think of your online platform as a busy marketplace, not a one-way street. Instead of shouting your brand message at passing customers, consider yourself a skilled merchant, drawing customers in with compelling stories, offering valuable insights, and creating a space where they feel heard and valued.

This guide is a roadmap, offering 10 practical strategies to transform passive viewers into active participants, ultimately shaping a thriving community around your brand.

Breaking Through the Noise

The question that needs to be asked is, “How do we break through the noise and truly connect with our audience?” Here are 10 powerful strategies to turn passive viewers into active participants:

1. Know Your Audience Inside and Out

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Engaged.Social

Looking at the world through marketing-tinted lenses. Delivering insight into digital marketing, community building, engagement strategies, new tech, and more.