PinnedEngaged.SocialinVentureIBM’s Content Strategy: An Instructive Case Study In B2B MarketingLeading the pack with a solutions-based approach.Feb 251Feb 251
PinnedEngaged.SocialinAI AdvancesOpenAI’s Sora and the AI-Powered Revolution in Video MarketingAI-generated video tech like OpenAI’s Sora are revolutionizing marketing, offering personalized content and democratized video production.Feb 20Feb 20
PinnedEngaged.SocialinAI AdvancesAre Virtual Influencers Redefining Authenticity In Marketing?What are the implications of virtual influencers being used to deliver marketing communications to an audience that desires real?Feb 155Feb 155
PinnedEngaged.SocialinVentureWhy Is Localization Important To Modern Marketing?Localization in marketing is crucial for engagement and brand loyalty, endeering marketers to diverse audiences in a global marketplace.Feb 141Feb 141
Engaged.SocialinVentureThe Value of the B2B PodcastHow B2Bs are using podcasts to boost brand awareness and engagement.Apr 131Apr 131
Engaged.SocialGerman Football and the Shift from Adidas to NikeThe marriage between Adidas and German Football has come to a surprising end after over 70 years.Apr 12Apr 12
Engaged.SocialinVentureThe Failure of CNN+: Big Promises, Bigger MistakesHyped as one of the most significant developments in the history of CNN, it quickly flopped.Apr 11Apr 11
Engaged.SocialinVentureCoachella: A Masterclass in Music Festival MarketingFor 25 years, the Coachella Valley Music and Arts Festival has set the standard for cutting-edge, experiential marketing strategies.Apr 11Apr 11
Engaged.SocialinVentureThe Power of the Micro-CommunityUshering in a new era of personalized digital marketing.Apr 10Apr 10
Engaged.SocialinVentureUser-Generated Content MUST Be Part of Your Local SEO StrategyNo business is too small to reap the benefits of User-Generated Content.Apr 10Apr 10