What’s one page you really want your users to see? Your navigation should optimize for landing the users on that page.
…er for why not. It’s the same point — designers are meant to design, and true designers will always find room for improvement
Unless you’re designing in a technical or academic environment, aim for a 5th-grade reading level. You can test your copy’s reading level in Word or with Hemingway Editor. I highly — highly — recomm…