Dr. Raymond Lemberg, a clinical psychologist specializing in eating disorders and body image, suggests that pressure to be hyper-masculine goes back to 1964 when the first G.I. Joe toys were released

This guy needs to give his head a shake. That pressure has been around since the ancient Greeks, whose artists purposely made male statuary naked so everyone would see what a “real” man looked like. Being big and muscular (and therefore “powerful”) has been part of humanity from the very beginning. The GIJoe dolls were a symptom, not a cause.

    Sean Stephane Martin

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    Cartoonist, "Doc and Raider" (docandraider.com); illustrator; Canadian, @doc_and_raider