Give and Tell Challenge
There’s no denying the ice bucket challenge has raised the awareness of ALS (motor neurone disease, in the UK) and it’s achieved a staggering $80 million so far, but I have an issue with it. Water. Water wastage to be precise.
We take it for granted in the western world that when we turn the tap, water flows. What we don’t tend to think about, particularly when we’re entering the world’s greatest ever wet t-shirt contest, is that 884 million people in the world lack access to safe water supplies.
And, get this, every 20 seconds, a child dies from a water-related disease.
A new challenge.
Yesterday, whilst frustratingly browsing my ice-bucket-flooded Facebook feed, I noticed a story from Paul Boag about the Give And Tell Challenge. In short, it’s an alternative to the ice bucket thing, and not so much a challenge as a simple nomination, so everybody donates.
The “Give and Tell Challenge.’ You donate to a cause, or causes, that have meaning to you and you say why. You then challenge 3 other people to do the same thing.
Supporting The Water Project
It seems apt for me, in light of my gripe with the ice bucket challenge, to put my money where my mouth is and take this opportunity to support The Water Project — providing sustainable water projects to communities in Africa who suffer needlessly from a lack of access to clean water and proper sanitation.
I particularly love how they themselves responded to the ice bucket challenge, sustainably:
Like Andrew, I also offer a day or two each month to good causes, providing my services for free to charities and non-profits who are doing good things, but can’t always afford to pay for good design services. It’s something I used to promote quite actively, but recently it’s slipped by the wayside, so over the coming weeks I’ll be making an effort to put word out again.
And, the nominations are…
To complete my ‘challenge’ I nominate three of my designer chums to pick up the baton:
Good luck! You’ve got 24 hours, the clock is ticking…