On the advent of another college football season … on Twitter

If you look around you in any college town in America, you’ll notice the annual rite of summer’s end.

It’s not the changing of the leaves, the excitement of small children buying new backpacks and notebooks, or the angst of 18-year-old recent high school graduates as they embark on a four-year journey that will decide who they become for the rest of their lives (sorry, mom and dad).

Today’s passage of time is simple: it’s in the smell of a 120-yard long pad of AstroTurf, the touch-up painting of a few end zones, goal posts and yardage markers, and the whistles from coaches as they near the day when 40,000 young adults come back to school.

College football is nearly back.

In today’s social media landscape, the signals of #CFB’s advent are also clear. Fans are getting sick of each other, with the back-biting spreading in-house and turning man against fan, brother against brother, and blogger against seasoned reporter. Off-the-field issues have dominated the headlines and social chatter for far too long. It’s time for real games that really matter to become the focal point of the next 12–13 weeks.

Social media has become ingrained in our lives. It’s hard to watch television, buy groceries, or surf the Web without navigating to Twitter, Facebook or some third-party application to share with the world what we are doing. College football is no different. Social media allows fans to connect with fans, whether of their school or another team in another state. In Utah, it also allows fans to play out their biggest rivalries, even in a fantastical year. While BYU and Utah will not convene what some call the ‘Holy War’ for two more years, 2014 seems a perfect time for Utes to hold “four-straight” over the heads of Cougars, and BYU fans to rebut with television contracts, bowl games, national poll votes.

In the Beehive State, the closest thing college football fans will see to a rivalry game is the BYU-Utah State kickoff in Provo. That’s not a bad thing, necessarily. Chuckie Keeton and the Aggies expect to have a big season, and BYU will prove a major game if one of the projected Mountain West frontrunners is to find a way to crack the inaugural College Football Playoff.

We can tone down the hate until game day, though. Be excited for a new season, one where Saturdays are spent grilling at tailgates, smelling grass, and lounging on the couch with a cold one (or Mountain Dew, whichever is the case).

Tone down the hate — because college football is back.

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