Great article, Travis! I love it. Really.
It’s fun to read and I’m honored you took the time to reply to my quick callout.
I love that you wrote this to provide value to your audience.
“Hey, I’m up at 3AM writing this the morning I plan to send it to my subscribers. Yolo!”
This is the the part of the article that stands out to me. If the reader wants to be up at 3AM every night, the night before their content is supposed to go out (yes, like Casey Neistat, who I too adore), they should follow every piece of advice in this article.
Otherwise, get a buffer.
I may have employees now, but I’ve operated both ways before as a solopreneur and I can say as someone both with and without employees: living without a buffer is insanity.
I did a recent podcast episode on daily output — although it’s on sending emails, much of the concepts apply similarly to any kind of daily content output: Busting the Myth That Daily Emails Are Bad (and How to Do Them Right)
Here’s the most relevant part (from 17:44):
I was convinced that the sharing of the new content was the most important thing. I was convinced that recency was king. Every time I get fired up, it’s because I learned a lesson the hard way, and I want you to avoid it. Recency is not king; people do not care whether you wrote this thing last night or last year. They do not know and they do not care. I struggled with this when I came to podcasts. We used to put podcasts out the next day; I don’t even know how I edited it, wrote the shownotes myself, and put it out the next day. I was convinced that it had to be fresh.
We did this with seanwes tv. When we first started the show, the first 60 episodes, we got to the point where we had no buffer and we were putting out episodes the next day. It was the worst; it was horrible. We were convinced that we needed to have an active conversation with people. We thought we needed to put out stuff that was made yesterday so people could come and say, “It’s so fresh!” No one cares and no one knows. They don’t care if you wrote it last night.
I was in the same place you are right now. I believed that recency was king. But relevancy is king — and relevancy and recency are not synonymous. It took me two years to learn this and I’m really glad I did not burn out before I did because I too was up until 3AM like you are very often.
This was the biggest thing I’ve learned after hundreds and thousands of pieces of content (both by myself for years, and then only in the past year with the help of employees):
It’s not about sending the newest content to the greatest number of subscribers in the least about of time. The most powerful thing is sending the most relevant content to a single person at the right time.
You’re doing awesome work, Travis. I’m really proud of you and happy to know you. What I want for you is to continue doing what you’re doing. What I want for you is not to burn out.
As someone who has worked 18-hour days, 7 days a week, and stayed up until the early hours of the morning for years and years on end and having learned the hard way after a very long time, know that I want nothing less than the very best for you.