The Content Marketing MVP (Minimum Viable Plan)
Franck LN

For me this:

“They all know for a fact our whole business benefits from these content efforts.”

Is one of the most important parts of building a successful content marketing plan. It needs to be part of the companies DNA with multiple teams (not just marketing) bought into the value of it.

In companies where the content efforts are being pushed by one or two marketers with little support from anyone else, you can be guaranteed those efforts will usually fail.

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