How a Solar Energy Company, ADT Solar, Uses Validation Tool To Save Time

Noah Wieder | US Data API Blogs
5 min readJan 3, 2024
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Businesses today that have an online presence frequently encounter a unique and widespread issue: the prevalence of fake phone numbers.

This problem arises, especially when individuals sign up for information on websites and provide phone numbers that are incorrect or entirely bogus. Such instances result in companies expending valuable time and resources trying to connect with these phantom leads.

Who is ADT Solar?

ADT Solar, a major publicly traded company in the United States, has made a name for itself in the renewable energy sector. Their commitment to providing innovative solar solutions has earned them a reputation as a leader in this field. However, like many businesses with an online presence and lead generation efforts, they have also faced the widespread internal issue of fake phone numbers.

Before implementing a validation tool, the challenges and annoyances of encountering fake phone numbers substantially impacted customer relations and operational efficiency.

The Problem

For ADT Solar, the issue of invalid phone numbers was more than a minor inconvenience; it was a significant frustration, acting as a barrier to effective customer communication and operational efficiency. With a dedicated staff engaged in customer acquisition, the impact of chasing false leads was substantial.

To further improve customer acquisition, ADT Solar incorporates the purchase of lead lists to improve prospecting and outreach efforts. However, these leads are not always 100% accurate or clean. In fact, approximately 15% of these leads turn out to have unreachable or disconnected phone numbers.

The need for a solution was clear — one that could validate customer phone numbers quickly and accurately before calling the numbers provided.

The Solution

The answer to this challenge came from Searchbug’s Active Phone Number API. This tool provided a seamless way to verify the authenticity of phone numbers in real-time. As soon as they receive the customer’s phone number in their database, the API checks the validity of the phone number provided.

According to ADT Solar, the integration of Searchbug’s Phone Validation API provided a solution to their problem. After implementing the Reachable API, their team successfully reduced the rate of disconnected or unreachable phone numbers from 15% to 3%.

This immediate validation process meant that ADT Solar could focus on genuine inquiries, significantly enhancing its operational efficiency.

The Outcome

Integrating Searchbug’s Phone Number API marked a turning point for ADT Solar. The team could concentrate on engaging with real customers by eliminating the time spent on invalid numbers. This not only saved time and money but also improved the overall customer service experience. Now free from the frustration of dead-end calls, the staff could invest more effort in providing quality service to genuine prospects.

Searchbug’s Phone Number API

Searchbug’s Phone Number API emerges as an essential asset for businesses grappling with the widespread issue of invalid or fraudulent phone numbers. This sophisticated solution offers real-time validation of phone numbers, empowering companies to focus on authentic and meaningful customer engagements.

How Does Searchbug’s Phone Number API Work?

The API works by verifying the authenticity of a phone number immediately when it is entered on a company’s website. This process is quick and seamless, providing instant feedback on whether the number is active and valid.

This feature is particularly beneficial for businesses that rely heavily on accurate customer contact information for sales, support, or marketing purposes.

Types of Phone Number APIs:

  • Standard
  • Advanced
  • Advanced + DNC
  • Advanced + Caller ID
  • Reachable Number
  • Complete
  • Active Number Only
  • DNC List
  • Caller ID

Check the chart below to see the data inclusions each type provides.

Benefits of Using Searchbug’s Phone Number API

  1. Time-Saving: The API efficiently filters out fake numbers, saving businesses from spending time on unsuccessful contact attempts.
  2. Resource Management: It enables teams to use their resources more effectively, focusing on leads with higher conversion potential.
  3. Enhanced Customer Engagement: With fewer invalid contacts, customer service teams can offer more dedicated and personalized attention to real inquiries.
  4. Data Accuracy: Maintaining a database with verified contact information is simplified, ensuring higher data quality.
  5. Cost Reduction: Minimizing wasted calls and contact attempts translates into significant operational cost savings.

Who Should Use a Phone Number API?

The versatility of Searchbug’s Phone Number API makes it suitable for a wide range of industries.

  1. Retail Businesses: For improving customer outreach and verifying online orders.
  2. Service Providers: Such as ISPs and utility companies, to enhance customer support and service delivery.
  3. Marketing Agencies: To optimize campaign targeting and validate leads for cold calling or email marketing.
  4. Financial Institutions: Including banks and credit unions, for customer verification and fraud prevention.
  5. Healthcare Providers: To confirm patient appointments and maintain accurate contact records.
  6. E-Commerce Platforms: For order verification and reducing fraudulent transactions.
  7. Real Estate Agencies: To ensure reliable communication with potential buyers and sellers.
  8. Educational Institutions: For student enrollment processes and parent communications.
  9. Hospitality Industry: Including hotels and travel agencies, for booking confirmations and customer service.
  10. Automotive Dealerships: For lead verification and follow-up on inquiries.

Each of these industries can leverage Searchbug’s Phone Number API to enhance their customer interaction, streamline operations, and maintain accurate contact databases.


Fake phone numbers are a significant obstacle in the digital business world, leading to wasted efforts and strained customer relations.

ADT Solar’s adoption of Searchbug’s Active Phone Number API showcases an effective strategy to tackle this challenge. This tool has enabled them to focus on real customer interactions, boosting efficiency and service quality.

Searchbug’s Phone Number API is a versatile solution that benefits many industries. It empowers businesses to streamline operations, enhance customer engagement, and optimize resource allocation.

As the digital landscape evolves, embracing such technologies is crucial for companies aiming to maintain a competitive edge and efficient operations.

Ready to transform your business operations? Visit to discover how our Phone Number API can boost your customer acquisition and retention!



Noah Wieder | US Data API Blogs

Exploring US data APIs. Everything from identity verification, to lead gen, to compliance. Follow for insights to help businesses leverage data effectively.