Seattle Kraken Meaning: Unveiling the Team Symbolism

Lisa Rice
6 min readFeb 3, 2024

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If you’ve been wondering what the Seattle Kraken stands for and what the meaning behind their name is, you’ve come to the right place. As a professional ice hockey team based in Seattle, the Seattle Kraken has captivated fans with their unique logo and symbolism.

what does seattle kraken stand for

The Seattle Kraken logo holds deep symbolic meaning that reflects the team’s connection to the city and its rich maritime history. The custom letter “S” in the logo represents the city of Seattle, emphasizing the team’s local pride. The rising tentacle symbolizes the deep, dark waters of the Puget Sound, paying homage to the team’s coastal location.

The logo also features a striking red eye, which adds intrigue and intensity to the design. It represents the mythical Kraken, a giant sea creature known for its strength and power. This symbolism captures the essence of the team and their commitment to dominating the game.

So, in essence, the Seattle Kraken symbolizes the city of Seattle, its connection to the sea, and the team’s determination to become a force to be reckoned with in the world of ice hockey.

In the following sections, we’ll delve deeper into the origins of the Seattle Kraken logo, its evolution, and explore the symbolism embedded within the design. Stay tuned to discover the fascinating story behind this iconic logo.

Seattle Kraken Logo Design and Origins

The Seattle Kraken logo is a unique and powerful representation of the team’s identity, capturing the essence of the city and its connection to the sea. The logo features a custom letter “S” rendered in ice blue and dark blue, symbolizing the team’s name and the icy waters of the Pacific Northwest.

The red eye of the Kraken adds an element of vigilance and intensity, reflecting the team’s determination on the ice. It serves as a focal point, drawing attention and adding intrigue to the design.

The tentacle rising from below the “S” showcases the silhouette of the mythical Kraken, a legendary sea creature known for its immense power. This tentacle represents not only the team’s location but also its deep connection to the sea and the rich maritime history of Seattle.

The logo also pays homage to the giant Pacific octopus, a majestic creature native to the waters of the Pacific Northwest. This inclusion adds a sense of pride and authenticity to the design, aligning the team with the natural wonders and unique characteristics of the region.

The Evolution of the Seattle Kraken Logo

The Seattle Kraken introduced their primary logo in 2020, featuring a custom letter “S” and a tentacle design. But the evolution of their logo didn’t stop there. By introducing alternate and special edition logos, the team continues to showcase their connection to Seattle’s hockey history and engage with their fanbase.

Reverse Retro Uniform Logo

One of the notable additions to the Seattle Kraken logo lineup is the reverse retro uniform logo. This logo pays homage to the Seattle Ironmen, a team from the past, with its unique design elements. It serves as a reminder of the city’s hockey roots and allows fans to connect with the team’s history.

Winter Classic Logo

Another logo that holds significance for the Seattle Kraken is the Winter Classic logo. Inspired by the Seattle Metropolitans, a team that won the Stanley Cup in 1917, the Winter Classic logo captures the essence of the city’s hockey heritage. This logo not only embodies the team’s connection to its fanbase but also symbolizes their aspirations for future success.

Each logo introduced by the Seattle Kraken tells a story and reinforces the team’s commitment to its community. These logos allow fans to feel a sense of pride and unity, creating a deeper bond between the team and its supporters.

what does seattle kraken stand for

Symbolism in the Seattle Kraken Logo

The Seattle Kraken logo incorporates various symbols and elements that hold significance. The custom letter “S” represents the city of Seattle, while the rising tentacle symbolizes the deep, dark waters of Puget Sound. The red eye adds intrigue and represents the mythical nature of the Kraken. These symbols work together to create a visually striking and meaningful design that captures the spirit of the team and its connection to the sea.

The Symbolic Meaning behind the Seattle Kraken Logo

  • The custom letter “S” stands for the city of Seattle, emphasizing the team’s local identity.
  • The rising tentacle represents the mysterious and formidable nature of the mythical Kraken.
  • Symbolizing the deep, dark waters of Puget Sound, the tentacle signifies the team’s connection to the sea.
  • The red eye adds an element of intrigue, alluding to the intensity and power of the Kraken.

By incorporating these symbols, the Seattle Kraken logo creates a strong visual impact and effectively communicates the essence of the team’s identity. It signifies their ties to the city, the sea, and the awe-inspiring legend of the Kraken.

The Seattle Kraken Branding Strategy

The Seattle Kraken’s branding strategy extends beyond solely the logo design. We meticulously craft our colors, fonts, and overall visual identity to evoke a powerful connection to the sea and a sense of strength. Our logo, colors, and fonts are thoughtfully selected to complement each other and reinforce the image we want to portray.

By creating a cohesive and impactful brand presence, our goal is to resonate with both fans and non-fans alike. We aim to inspire a deep emotional connection with our audience, whether they are die-hard hockey enthusiasts or casual observers of the sport.

Our branding strategy is a key element in building a strong and recognizable brand that captures attention and leaves a lasting impression. It is through the thoughtful combination of design elements that we communicate our values and create a unique identity that sets us apart in the world of sports.

Conclusion

The Seattle Kraken logo serves as a powerful symbol of the team’s identity and connection to both the city of Seattle and the sea. Its design, colors, and symbolism have not only resonated with fans but have also become a source of pride and identity for the team and its supporters. As an expansion team in the NHL, the Seattle Kraken has quickly established itself as a prominent sports team, and its logo plays a significant role in building its recognizable brand presence.

With its unique design and deep meaning, the Seattle Kraken logo captures the attention of not only sports fans but also design enthusiasts. The custom letter “S,” the rising tentacle, and the intense red eye all come together to create a visually striking and purposeful logo that embodies the team’s values. As the Seattle Kraken continues to make its mark in the NHL, the logo will remain an iconic symbol of their expansion journey and their commitment to representing the city of Seattle.

The Seattle Kraken’s branding strategy has been carefully crafted to ensure a strong and cohesive brand presence that reflects the team’s values. From the logo design to the color palette and overall visual identity, every aspect of the branding strategy aims to emphasize strength, power, and the team’s connection to the sea. This strategic approach not only resonates with fans but also helps in creating a meaningful and lasting impression in the sports industry and beyond.

As the Seattle Kraken franchise continues to evolve and make its mark in the NHL, the logo remains at the forefront, serving as a constant reminder of the team’s origins, identity, and aspirations. It is a symbol of a successful expansion team, a thriving sports franchise, and a newfound source of pride for the city of Seattle.

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Lisa Rice
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Data Analyst by day, Seattleite by heart. 📊🏒 Proud UW Husky & Seattle Kraken enthusiast. Let's decode data and explore the Emerald City's charm! 💚🌟