This is very insightful information.
Mathijs Vogelzang

Hey Mathjis,

Yeah, if there’s one thing to take away from all this is that people shouldn’t treat these services as app install services. There’s no CPI structure there — you just get a press release sent out to various outlets that may or may not mention you. And even if they do, the benefit in installs will be minimal.

Thanks for your comment!