Scope product update
Hope you’ve enjoyed some sun during the holiday! Thought it’d be a good time to give an update of what we’ve been working on lately, and what’s coming up.
We’re happy to announce that our new feature Lookalike is now available. It helps you find similar influencers to your favorite lists.
Scope has become a tool that many of you use on a daily basis, and spend many hours per day in. The last month we’ve improved the user experience and introduced some features from your feedback to boost productivity.
Here is what’s new 🎊
- Lookalike - Find similar influencers
- Introducing teams
- Groups is now tags
- Drag and drop influencers to tag
- Hide tags from sidebar (each user will have their own left sidebar)
Lookalike - Find similar influencers
Lookalike finds similar influencers based on your lists. It works on different type of influencers, throughout categories, and is very smart.
To demonstrate, I’ll do one Lookalike with some popular macro influencers within the fashion segment. Then another Lookalike on a fitness segment, where I want to find similar Finnish female micro fitness influencers to my initial segment.
Segment 1: linnahlborg, hannalicious, astridaeroe, emiliebritingv, donnaromina, camsbotten, luisalion, josefinesimonedahl, _tinamaria, milenalesecret, kaesutherland, matildadjerf, noracim, alberitanicki, ardiananicki, schannaloves, andreaviktoria
Once Lookalike has started you will the a progress bar showing how much it’s left (see right screenshot above). Note: Before running a lookalike you can filter within a tag to only do Lookalike on a sub-segment within the list.
Result Lookalike Segment 1: naomigenes, johannaeolsson, thefashionfraction, valentinamarzullo, cheriemadeleine, claartjerose, rianne.meijer, nycbambi, patriziapalme, alicestenlof, frejawewer, mollyrustas, sandrawiller, annamathildao, fakerstrom, jimsandkittys, barbarakristoffersen, wefelicia, lojsanwallin
As you can see the results above are good, but because the initial segment wasn’t focused to a specific market nor follower range, the result show influencers similar to segment 1 from different countries.
Segment 2: 28 Finnish female micro fitness influencers
Results: Holy moly! 🤓😍
Results gave me 94 new quality Finnish fitness micro influencers - in one click(!). All within the follower range of my first segment, all Finnish, only female, just like my first segment.
We’ve been optimizing Lookalike further the last weeks, and appreciate all feedback to make it smarter. By showing us how you use it and sharing results you’d expect in a dream world, we can improve it a lot quickly.
Introducing Teams 👩🏽💻👨🏼💻
You can now have multiple users per team. Making it less awkward to give temporary employees full access to your influencer database. Add and remove users as you grow. To set up contact Sebastian (s….@scopeapp.io).
All tags will be visible to every team member. Once set up, the difference is essentially that you will login with your own email address. The admin will have privileges to add and remove users from the team.
Productivity boost below 🚀
As always, don’t hesitate to get in touch if you struggle, have ideas or anything else. Thanks for helping us build the best influencer search out there! 🙏