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Sebastiano Merlino
Sebastiano Merlino

30 Followers

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Published in

Advertising Made Easy

·Feb 18, 2020

Advertising 101: [B2] Measuring Returns

Are we earning anything? — Welcome to our second lesson of the course “Advertising 101“. During our last one, we talked about Prices and Rates (check it out if you haven’t). In this lesson, we will look at measuring returns. In order to understand what follows, we need to have clarity on two basic definitions…

Advertising

5 min read

Advertising 101: [B2] Measuring Returns
Advertising 101: [B2] Measuring Returns
Advertising

5 min read


Published in

Advertising Made Easy

·Feb 15, 2020

Advertising 101: [B1] Prices and Rates

The basic concepts of expense and performance metrics — Let’s start with our first lesson of the course “Advertising 101“. In this lesson, we will look at fundamental definitions about Prices and Rates. To understand the metrics below, we’ll need to clarify a few basic definitions that we will reuse during all these articles. Impressions: number of times your…

Advertising

5 min read

Advertising 101: [B1] Prices and Rates
Advertising 101: [B1] Prices and Rates
Advertising

5 min read


Published in

Advertising Made Easy

·Feb 8, 2020

Advertising 101: Introduction

A brief introduction to the course — What’s with this advertising thing? If we own a business, one day or another we all realise that whatever we sell doesn’t exist unless someone buys it. As sad as it sounds, this is very much true given the huge offer that buyers of any kind of product have these days. So, how do you…

Advertising

2 min read

Advertising 101: Introduction
Advertising 101: Introduction
Advertising

2 min read


Aug 29, 2019

Horror vs Terror

These last few days I’ve found myself explaining the difference between Horror and Terror many times to multiple people — so I guess, in a way, I am writing this article to stop repeating myself. So, let’s get into this horror vs terror business! Whereas both terms exist to define…

Horror

4 min read

Horror vs Terror
Horror vs Terror
Horror

4 min read


Dec 25, 2017

The books I am reading to improve my writing

Well… I guess I am late. The Christmas period made it hard for me to concentrate on this while I was too busy watching funny videos about raccoons stealing cat food. A promise is a promise though, so I wouldn’t miss one (raccoons or not!) This week we talk about…

Books

5 min read

The books I am reading to improve my writing
The books I am reading to improve my writing
Books

5 min read


Dec 5, 2017

Sentry: a godlike character the right way

This time I want to talk about Sentry. Before we do that, let’s take a look at a screenshot of my personal Facebook profile.

Character

6 min read

Sentry: a godlike character the right way
Sentry: a godlike character the right way
Character

6 min read


Nov 29, 2017

Writing Goals for December 2017

November is going away pretty fast and, in all honesty, I had a bit of a rough time towards the end of the month. This is why it is so important for me to set clear writing goals for December 2017. Goal #1: 1000 words a day Yeah… this is back! I mostly succeeded at this…

2 min read

Writing Goals for December 2017
Writing Goals for December 2017

2 min read


Nov 27, 2017

4 marketing tools to schedule and boost your content

4 min read

4 marketing tools to schedule and boost your content
4 marketing tools to schedule and boost your content

4 min read


Nov 20, 2017

Dark Souls and interactive storytelling

It is about time to talk about interactive storytelling, and Dark Souls is probably the best example of it. I’ve always been interested in games as a way to tell stories because it is the only medium able to be interactive. …

Dark Souls

4 min read

Dark Souls and interactive storytelling
Dark Souls and interactive storytelling
Dark Souls

4 min read


Nov 19, 2017

Seven unusual ways to improve your writing

Advice

5 min read

Seven unusual ways to improve your writing
Seven unusual ways to improve your writing
Advice

5 min read

Sebastiano Merlino

Sebastiano Merlino

30 Followers
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