The basic concepts of expense and performance metrics — Let’s start with our first lesson of the course “Advertising 101“. In this lesson, we will look at fundamental definitions about Prices and Rates. To understand the metrics below, we’ll need to clarify a few basic definitions that we will reuse during all these articles. Impressions: number of times your…

A brief introduction to the course — What’s with this advertising thing? If we own a business, one day or another we all realise that whatever we sell doesn’t exist unless someone buys it. As sad as it sounds, this is very much true given the huge offer that buyers of any kind of product have these days. So, how do you…

These last few days I’ve found myself explaining the difference between Horror and Terror many times to multiple people — so I guess, in a way, I am writing this article to stop repeating myself. So, let’s get into this horror vs terror business! Whereas both terms exist to define…

Well… I guess I am late. The Christmas period made it hard for me to concentrate on this while I was too busy watching funny videos about raccoons stealing cat food. A promise is a promise though, so I wouldn’t miss one (raccoons or not!) This week we talk about…

This time I want to talk about Sentry. Before we do that, let’s take a look at a screenshot of my personal Facebook profile.

November is going away pretty fast and, in all honesty, I had a bit of a rough time towards the end of the month. This is why it is so important for me to set clear writing goals for December 2017. Goal #1: 1000 words a day Yeah… this is back! I mostly succeeded at this…

It is about time to talk about interactive storytelling, and Dark Souls is probably the best example of it. I’ve always been interested in games as a way to tell stories because it is the only medium able to be interactive. …