Steve Jobs said in an interview with Wired Magazine, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”
…Same blue colors, same button types, and same photograph style. Even the content-copy are the same. The Internet is becoming like Coldplay. It is the murder of creative thinking in communication design that UI designers rely on to UX rules and templates.