Getting your colleagues thinking digitally

Now I’ve tricked you here with Steve Carell’s face, get reading!
this page brings me great shame…

How we approached this challenge

  1. Listing the audiences
Just an example guys, I’m not actually showing you our strategy
  • Goals: what are the big picture outcomes they want that are driving engagement with your organisation & site?
  • Obstacles: what are the things that stop them achieving their goals? These might be external or internal, practical or emotional.
  • Tasks: what are the specific tasks that this audience want to achieve on your site?

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I do digital comms for Time to Change: expect content on websites, social media & mental health.

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Seb Baird

Seb Baird

I do digital comms for Time to Change: expect content on websites, social media & mental health.

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