Echobox today publishes what we believe to be the largest-ever analysis of Brexit news consumption ever completed in the UK.

Over the last four months, we’ve analysed the viewing trends for almost 13,000 news articles about Brexit published by 35 of the UK’s leading news publishers including The Times, The Sun and The Guardian.

http://showcase.echobox.com/brexit/

The analysis is unique as, unlike most polls and surveys, it does not extrapolate from small samples.

With a combined 95.6m pageviews, Brexit makes up 1.63% of all consumed news, twice as much as articles on football and tennis combined. …


In our latest study we analyse the effect on publishers’ traffic from Facebook when they start using data-driven optimisation to manage their Facebook Pages. We find that, on average, publishers who begin using intelligent automation see an immediate 17% increase in traffic compared to posting to Facebook manually, even as overall traffic from Facebook to publishers’ websites continues to decline following last January’s algorithm change.

Facebook announced in January 2018 that it would show less news content. Facebook’s share in total traffic to news websites has been declining ever since. We have previously analysed this trend and argued that the…


In our latest data deep-dive we analyse the effect of Facebook’s decision to de-prioritise news content earlier this year, and the extent to which data-driven optimisation can counteract a downward trend in overall traffic. We find that traffic from Facebook to news publishers’ websites has fallen significantly since the beginning of this year. However, our machine-learning technology allowed Echobox users to significantly outperform their peers during this time period. Since January 2018, traffic from Pages that use our optimisation has increased, while traffic from other Pages fell by over 7%.

When Facebook announced in January 2018 that approximately 20% less…


In our latest data deep-dive we analyse three years of data to show that publishers tend to become less active on social media during Christmas even though impressions increase during the holidays. As a result, publishers are missing out on valuable traffic. We recommend that publishers keep up a high volume of shares between Christmas and the New Year to capitalise on the potential of this most special time of year.

It’s beginning to look a lot like Christmas, so publishers — like most companies — are preparing to make the most of the festive season with reduced staff numbers…


In our latest data deep-dive we analysed whether adding interest tags to organic posts on Facebook creates more traffic and higher click-through rates. We found that, contrary to what one might expect, adding interest tags has no effect on traffic and does not increase click-through rates, regardless of the quality of the tags. Social media users who are trying to reach a specific section of their followers should instead focus on posting their best content at the optimal time to their entire audience.

When Facebook replaced its old Interest Targeting feature with Audience Optimisation in 2016, there was plenty of…


There is little doubt that Angela Merkel will emerge victorious from Sunday’s German parliamentary elections. However, our big data model, which correctly predicted the outcome of the French elections in May, suggests that there might be two unwelcome surprises waiting for the woman who has led Germany for over a decade.

The right-wing populist Alternative für Deutschland (AfD), however, has seen a marked increase in attention in September, often dominating the debate, suggesting that it may do better on Sunday than most polls suggest. …

Sebastian Huempfer

Head of Operations at @EchoboxHQ. We are building the world’s first AI that understands the meaning of content. Our Social Media Index: http://ebx.sh/SMI.

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