In our latest study we analyse the effect on publishers’ traffic from Facebook when they start using data-driven optimisation to manage their Facebook Pages. …

In our latest data deep-dive we analyse the effect of Facebook’s decision to de-prioritise news content earlier this year, and the extent to which data-driven optimisation can counteract a downward trend in overall traffic. We find that traffic from Facebook to news publishers’ websites has fallen significantly since the beginning…

In our latest data deep-dive we analyse three years of data to show that publishers tend to become less active on social media during Christmas even though impressions increase during the holidays. As a result, publishers are missing out on valuable traffic. …

In our latest data deep-dive we analysed whether adding interest tags to organic posts on Facebook creates more traffic and higher click-through rates. We found that, contrary to what one might expect, adding interest tags has no effect on traffic and does not increase click-through rates, regardless of the quality…

There is little doubt that Angela Merkel will emerge victorious from Sunday’s German parliamentary elections. …

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