Bag Down Benny MRT Sticker

Copy by me and YH Low

Client: Land Transport Authority
Agency: Dentsu Singapore
Credits: YH Low (Senior Copywriter), Shawn Bay, Yanyee Kwok (Art Directors)

To replace the old ‘Bag down for a better ride’ sticker on Singapore’s trains, the LTA decided to keep things consistent with their Graciousness campaign by creating a new sticker featuring Bag Down Benny.

Benny in action