Make People Stop Eating

by C.J. Adams

I was watching the movie Burnt last night. While it didn’t do too well at the box office, I absolutely loved it.

Guess it’s because I’m a sucker for cooking movies.

Anyway, there was one scene that stuck out to me:

As he says, “People eat because they’re hungry. I want to make food that makes people stop eating.”

This is it. This is everything. This is what we strive for as marketers, entrepreneurs, creators, chefs, craftsmen, etc.

We want to deliver on such a high level that it makes people stop. It makes them take a step back and just say “Damn.”

What are you doing to make people stop eating?