5 of the best B2B WEBSITE VISITOR TRACKING:
B2B website visitor tracking and lead generation tools identify anonymous website visitors by performing a 'reverse IP lookup' on their IP address and matching this to a company or organization. They then also track website user activity for sales lead generation and sales intelligence insights.
Website visitors tracked is generally use analytics software to gain information about their customers. This can include the demographics of site visitors and how these customers use the site. For example, how they arrive on the site and how many pages they visit.
1: Google Analytics -
Web analytics tool best used for tracking traffic and your sales funnel.Funnel visualization report (e.g., goal funnels, reverse goal path funnels), anonymized visit duration, number of sessions analytics.use Google Analytics to measure and improve your sales funnel based on anonymized, statistical data.GA is free for everyone, but data sampling will occur at high volumes unless you pay .
2: Leadfeeder -
Leadfeeder’s identification and visitor tracking software helps marketing and sales teams identify and convert more leads. With account-level visitor identification, every visit from an employee is tied back to the company name. Plus, with integrations for popular CRMs (such as HubSpot, Salesforce, and Pipedrive) and LinkedIn Sales Navigator, sales reps can add identified website visitors right into their outreach Process.
Leadfeeder’s is website visitor identification tool.
Main features: Contact insights, lead scoring, and automation to CRMs.
Use Leadfeeder to: Optimize your B2B sales outreach.
3: Sales Pannel -
Website visitor tracking and scoring tool.Website tracking, visitor identification, segmentation, lead scoring, and automation to CRMs.
Salespannel is Website visitor tracking and scoring tool.Website tracking, visitor identification, segmentation, lead scoring, and automation to CRMs.
Salespannels a lead generation, tracking, and qualification software that helps you track all of your leads and take them through a predictable buying process both before and after sign up.
Salespanel captures leads from all of your forms, live chat, and email marketing tools and tracks a customer’s journey through each touchpoint. All of this works out of the box with zero configuration or coding requirements.
Salespanel also de-anonymizes visiting accounts and alerts you when target accounts visit your landing pages. You can show highly personalized content to qualified visitors when they are on your website or run retargeting campaigns and create lookalike audiences for the same. The product is suitable for B2B businesses.
4: Hotjar -
Hotjar shows you how your visitors are interacting with your web-pages by recording their sessions.
It provides an in-depth analysis of how users engage with websites using interactive heatmaps, feedback polls, visitor recordings, and conversion funnel reports. You can watch these recordings later to find out how they are engaging with your content. Hotjar is used for optimizing user experience and A/B testing site changes.
Hotjar also works with google analytics to provide a bird’s eye view of how visitors navigate individual web pages.
5: Adobe Analytics -
This website analytics tool is a more preferred option for businesses that require advanced website analytics. Adobe analytics works by providing data through a multi-channel system approach. In other words, you can collect data across various channels like search and marketing campaigns all in the same place. In this way, marketing teams can assess and make informed decisions based on adobe analytics data.
Some of the tasks you can accomplish with adobe analytics include:
Assessing real-time data
Evaluating customer journey
Integrating marketing and advertising strategies.
