As I mentioned in the article, some of the popular posts on social media can be displayed separately in search results. The search engine on social media sites is a completely different topic, however it does operate similarly to Google’s search algorithms
You should aim to use long tail keywords instead of the general ones. Yet, it is primarily about having those keywords on your website. Moreover the site’s ranking, indexing, performance and more are also key factors of how you website will be displayed in Google.
Hi Arvind! It only works in Australia now but will be expanding worldwide. Just register your interest on the website — the more people are interested, the sooner it will launch overseas :)