Social Media for Business? A Complete Overview of Social Media Platforms.
Social media is crucial for small business marketing, not only it is a free marketing tool, but also a channel to engage and retain customers. Choosing a social media channel for business should be based on the target audience you are trying to reach as well as your business goals and values. For example, an upcoming freelancing marketplace for professionals in Australia, 2hats, is utilising Instagram to reach millennials, LinkedIn for B2B lead generation, Twitter to reach industry Professionals, and Facebook as a point of contact for customers. Although the target audience of your brand is not what it is about, so leave a comment below if this is something you are interested in and I will cover in my next article.
So, let’s shed some lights on the possible social media channels you might consider for your business:
Instagram is a highly visual platform that evolves around aesthetically pleasing photos and videos to showcase personality and emotions. Recently introducing “Stories” Instagram is gaining a competitive advantage including similar if not the same features as Snapchat to complement the platform. The rapid growth of Instagram and its engagement rates that are 58 times higher than on Facebook are attracting businesses to this social media network.
