The search engines are rolling out updates day by day, making SEO is a complex science. The search engines are striving hard to offer quality search results. In quest to offer relevant search results, search engines are rolling out updates. Owing to this, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. Let me discuss few factors which will be influencing SEO in 2018. Based on these factors, you can develop your SEO Strategies for 2018. As you must be well aware that SEO is dynamic.

Survival of the fastest

Page loading speed is still very crucial. That’s why web designing companies are pushing hard for UX/ UI development. The faster page loading speed will remain the crucial factor in SEO. Google expects pages to load in under three seconds. So, it has become obvious to use compressed images and banners so that page can easily get loaded. …


Content — Content is one of the most important Google ranking factors, according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. content has been an important ranking factor for a while — but in recent years, we’ve seen a shift away from keyword-focused content towards more relevant content written in natural language. the SearchMetrics study cited above found that just 53% of the top 20 queries have keywords in their title tag, and less than 40% of landing pages have keywords in their H1. …


Before discussing this question, let me discuss what SEO is. Search engine optimization (SEO) is the process of increasing both the quantity and quality of traffic to your website through organic search results. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. Now, discussing the main question, why SEO.

SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. …


SEO or Search Engine Optimization is a dynamic process. It is evolving at a fast pace since the evolution of Google Algorithms like Panda & Penguin. Is there anything new in this? Definitely! The first thing you observe on the SERP is the change in the character length of the description. I am specifically talking about the Google Search results. The character length has increased. Now, the description which is depicted is longer.

What else! Voice search and digital assistants. According to Google, 1 out of 5 searches already come from voice queries. How does it will affect the searches? Well, with this, long tail keywords become crucial. Moreover, the queries will also change their form. …

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