What is User Interface (UI)? — Functions, Characteristics, & Principles

Sekawan Studio
6 min readJan 29, 2024

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In an era where technology increasingly dominates daily life, the concept of User Interface (UI) becomes crucial in shaping the interaction between humans and machines.

The user interface encompasses all aspects that enable users to interact with software, ranging from graphical interfaces to design elements used.

In this article, you will learn what User Interface is, its functions, characteristics, and principles that form the basis of effective design.

What is User Interface?

User Interface (UI) is the point of interaction and communication between humans and computers in a device.

UI can include the screen display, keyboard, mouse, and desktop display. Additionally, UI is also the way users interact with applications or websites.

The user interface is the interface between the user and the system, where the interface is an element of the system that facilitates the exchange of information from the system to the user, and vice versa.

It is important to recognize that User Interface (UI) plays a very significant role in the context of websites and applications.

An effective and efficient user interface is key to providing a satisfying user experience.

Furthermore, a good interface can be defined as simple design, using attractive fonts that are easy to understand.

A good user interface should create an intuitive and easily understandable experience for its users.

Simple design not only facilitates navigation and interaction but also enhances the clarity of presented information.

So, the overall concept is to provide comfort to users when using the applications or websites we provide.

The Role of User Interface

UI plays a crucial role in the current digital era. UI components are essential to consider during the website creation process.

So, what are the roles of the user interface? Here are some fundamental aspects that underline the importance of UI for websites or applications:

1. Improving User Experience

UI plays a crucial role in optimizing user experience. When designing the interface, not only aesthetic aspects are considered but also the user’s perspective.

Good UI should consider User Experience (UX) aspects, ensuring that the website does not lose traffic or visitors.

2. Increasing Traffic

UI is one of the factors that can determine the number of visitors to a website or application. If you want to increase website traffic, then you must pay attention to UI aspects.

3. Enhancing Branding

UI can also influence the quality of branding. UI design reflects the values of the brand or company’s product.

The use of UI elements based on the company’s characteristics can help improve brand awareness.

The Functions of User Interface

UI plays a crucial role in meeting user expectations and ensuring optimal performance on websites or applications.

Interaction layers are used to develop a user interface that appeals to physical perceptions such as vision, touch, hearing, and others.

Input devices such as keyboards, controllers, trackpads, phones, touch screens, fingerprint scanners, e-pens, and cameras, as well as output devices such as monitors, speakers, and printers, need to be included.

By using high-contrast graphics, clean and responsive design, an effective UI can help facilitate successful interactions between users and applications or websites.

As the name suggests, UI allows our users to interact with our applications or websites.

Without buttons, users will not be able to take actions. Similarly, without clear navigation, they will not be able to explore the site to find the information they need.

The function of UI is to provide clear indications to users about software operations.

This allows users to understand the intended software behavior and become familiar with how it works to become more efficient in using it.

The Characteristics of User Interface

In addition to having important roles and functions in an application or website, UI also has several characteristics. Here are its characteristics:

  1. Clear: Has a clear design so that users can explore smoothly.
  2. Concise: Uses concise but information-packed explanations.
  3. Efficient: Has an efficient display to help users achieve goals.
  4. Consistent: UI design consistency should be maintained to help users understand patterns.
  5. Responsive: Ensures UI has good speed and provides feedback.
  6. Familiar: Ensures that the website’s appearance is understood by users.
  7. Attractive: Creates an attractive UI design by considering simplicity, ease of use, responsiveness, and efficiency.

The Principles of User Interface

1. Readability

  • Prioritizes the use of easily readable fonts and text.
  • Pays attention to color contrast to ensure text is clearly readable.
  • Chooses fonts suitable for the context and comfortable size.

2. Simplicity

  • Maintains UI design to be not overly complex.
  • Eliminates unnecessary or confusing elements.
  • Focuses on main functions and important features.

3. Consistency

  • Aligns design elements throughout the application or website.
  • Ensures consistency in the use of color, icons, and layout.
  • Creates recognizable patterns and conventions for users.

4. Responsiveness

  • Guarantees a quick response to user input.
  • Responds to content or screen changes based on the device used.
  • Avoids delays that can reduce the user experience.

5. Anticipation

  • Anticipates user needs and provides responses before users realize them.
  • Provides clear and intuitive instructions.
  • Effective Feedback: Provides clear feedback after each user action.
  • Uses animation or visual changes to indicate status or progress.
  • Prevents confusion by providing adequate information.

6. Clear Navigation

  • Provides layouts and menus that are easy to understand.
  • Minimizes the number of clicks or steps needed to achieve goals.
  • Uses icons or labels that clearly depict the function of each navigation element.

7. Flexibility

  • Accommodates various screen sizes and devices.
  • Allows users to adjust settings or views according to their preferences.

8. Aesthetic Appeal

  • Presents visually appealing designs.
  • Uses colors and design elements wisely to create a positive impression.
  • Maintains a balance between aesthetics and functionality.

9. User-Centered

  • Understands the needs and preferences of users.
  • Collects user feedback regularly and integrates it into design improvements.
  • Prioritizes user interests as the primary focus.

8 Types of User Interface

There are various types of User Interface. Here are some types:

1. Natural-Language Interfaces

Allows users to interact with the system or application using natural language, such as speaking or typing in everyday language.

2. Question-and-Answer Interfaces

Depends on user questions and provides answers based on those questions, like a search engine.

3. Graphical User Interface (GUI)

Uses graphical elements such as icons, buttons, and windows to facilitate user interaction with the system, like Windows or macOS.

4. Command Line Interface (CLI)

Command line interface allows users to interact with the system or application through text commands entered in a command line, typically used by system administrators and technical users.

5. Menu-Driven Interface

Provides menus and submenus that users can choose to access specific functions or options, like menus in mobile applications.

6. Conversational User Interface

Allows users to communicate with the system through message or voice exchanges, like virtual assistants.

7. Form-based Interface

Uses electronic forms or input fields to gather information from users, like online registrations.

8. Mobile User Interface

Specifically designed for mobile devices, such as smartphones and tablets, with a focus on touch

9. Voice User Interface

The interface allows users to interact with the system using voice, such as voice assistants or automatic call services.

That’s a complete explanation of the User Interface and its various components.

This user interface plays a crucial role in the efficiency of users when accessing your website or application.

If the User Interface is difficult to navigate or use, it will reduce the user’s efficiency in completing tasks. Too many interactions to complete a task can make the process inefficient.

In addition to having a good UI, you also need to align it with User Experience (UX).

You should consider both aspects if you intend to create a website for online business.

Don’t worry, because Sekawan Studio can help with all your issues! Sekawan Studio offers website design services for your business needs.

With this service, you can enhance brand awareness through effective design, leading to increased website traffic.

Visit the Sekawan Studio website for more information about services and prices! Of course, all the services we offer can be tailored to your business needs.

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