Sekuya and Gamecomm Indonesia Unveil ‘Ziva’ at Indonesia Technology & Innovation 2024: A Cultural Gaming Icon
Key points:
- Cultural Gaming Icon: Sekuya and Gamecomm Indonesia launched a culturally rich character named Ziva at INTI 2024, reflecting Indonesian heritage with elements like Gorga Batak, Batik Parang, and Pancasila.
- Educational Initiative: The Gamecomm Indonesia Goes to School program, supported by Kemendikbudristek, aims to promote Indonesian culture and enhance digital skills among students by integrating gaming into education.
- Community Platform: Sekuya introduced Sekuya Labs at INTI 2024, a new platform connecting gamers, brands, and creators, with notable brands like Radical Motorsport Indonesia participating in events like the Racer Hunt.
At the highly anticipated Indonesia Technology & Innovation 2024 (INTI), held at JI-Expo Kemayoran from August 12–14, 2024, Sekuya and Gamecomm Indonesia proudly introduced their latest collaborative character, “Ziva”. This character, whose full name is Zivana, is more than just a gaming icon; she is a cultural ambassador, uniquely crafted to reflect Indonesia’s rich heritage. Ziva incorporates traditional elements such as Gorga Batak and Batik Parang patterns, along with the core values of Pancasila and Bhinneka Tunggal Ika. This design showcases a deep commitment to integrating Indonesian culture within the gaming world.
Promoting Indonesian Culture and Values Through Gaming with Sekuya and Gamecomm
Sekuya and Gamecomm Indonesia are leaders in the Indonesian gaming industry, committed to promoting national culture and values through innovative gaming experiences. Their collaboration, supported by the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek), is set to make a significant impact through the Gamecomm Indonesia Goes to School initiative. This program introduces gaming as an educational tool, aiming to enhance digital skills among students while fostering an appreciation for Indonesian cultural heritage.
At INTI 2024, over 40 schools and more than 500 students from the Greater Jakarta area attended, eager to experience the latest in locally developed games. Gamecomm Indonesia, in collaboration with Sekuya, is aligning the curriculum of Vocational Education Units to support the government’s vision of improving the quality of human resources and boosting local game development.
With over 170 million gamers in Indonesia, according to data from the Ministry of Tourism and Creative Economy, the majority are currently engaged with games developed abroad. This program is a strategic move to increase the presence of quality, competitive local games in the market, helping Indonesian youth connect with their cultural roots through interactive digital experiences.
Liz Zeny Merry, Acting Deputy Assistant for Creative Economy Development at the Coordinating Ministry for Maritime Affairs and Investment, highlighted the importance of this initiative, stating, “We must continue to nurture our love for Indonesian-made games, encouraging local talent to create high-quality games like Sekuya Saga, which is set to launch at the end of 2024. Let’s keep supporting this together.”
Sere Kalina, Co-founder & CEO of Gamecomm Indonesia, expressed her enthusiasm for the collaboration, saying, “We believe this collaboration with Sekuya will open new and innovative opportunities for Indonesia’s esports and education ecosystems. Zivana is more than just a game character; she is a symbol of our rich cultural values, and we hope she will inspire the younger generation to love and appreciate their heritage.”
Sekuya Launches Sekuya Labs: A Community Platform for Gamers and Creators
During INTI 2024, Sekuya also announced the launch of Sekuya Labs, a groundbreaking initiative designed to be a digital hub for communities, brands, and creators. Sekuya Labs can be accessed through Sekuya Labs, offering a platform where gaming enthusiasts can interact, share, and connect directly with the universe of Sekuya Saga.
Several prominent brands have already joined Sekuya Labs, including Radical Motorsport Indonesia, Andrometa, and Khuga. At INTI 2024, these brands are actively engaging participants with Sekuya-themed gaming activities, such as the Racer Hunt organized by Sekuya and Radical Motorsport Indonesia. This event aims to discover and nurture young Indonesian talents who aspire to a career in racing, with the opportunity to join the Sekuya racing team.
The ongoing collaboration between Sekuya and Gamecomm Indonesia at INTI 2024 is not just about introducing new innovations; it’s about laying the groundwork for a stronger esports and educational ecosystem in Indonesia. Through initiatives like the introduction of Ziva, the launch of Sekuya Labs, and the Gamecomm Indonesia Goes to School program, Sekuya and Gamecomm are positioning themselves as key players in the future of Indonesian gaming and cultural promotion.
By integrating rich cultural elements into their gaming projects and focusing on education and community engagement, Sekuya and Gamecomm are ensuring that their names become synonymous with quality, innovation, and a deep respect for Indonesian heritage.
About Sekuya
Sekuya is a Web3-based gaming company focused on anime and committed to becoming the home of anime gaming with a community-driven approach and epic fantasy adventures. Sekuya’s flagship projects, Sekuya Saga and Sekuya Multiverse, combine two of the most popular gaming genres: MOBA and RPG, promising a new gaming experience for global players. For more information, visit Sekuya.
About Gamecomm
Founded in 2019, Gamecomm Indonesia focuses on creating an authentic framework to support and strengthen the sustainable growth of the esports ecosystem in Indonesia. Based on shared values of fairness, transparency, and integrity, Gamecomm aims to share this growth among players, teams, leagues, developers, and all stakeholders involved. For more information, visit Gamecomm Indonesia.
