Self Advertise5 BS Facts about Scaling Your Budget that Everyone Thinks are TrueScaling your budget is like building a house of cards: you do it slowly and gradually. It’s not easy, but nothing worthwhile ever is…Nov 30, 2017Nov 30, 2017
Self AdvertiseDSP vs SSP: Let’s Nail This Down Once and for AllWhat is a DSP? What is an SSP? How do they fit together? How do they differ? These are all questions that intrigue plenty of marketers but…Nov 23, 2017Nov 23, 2017
Self AdvertiseAd Network vs Ad ExchangeIn a digital world where online advertising is the fuel that keeps publishers, networks, search engines, advertisers, and everyone else up…Nov 22, 2017Nov 22, 2017
Self AdvertiseAll You Need to Know about Real-Time BiddingIf there is one thing that has changed the landscape of modern advertising, it’s real-time bidding (RTB). It’s a concept that’s been in use…Nov 14, 2017Nov 14, 2017
Self AdvertiseWhat’s an Ad ExchangeIn a constantly growing online advertising ecosystem, it seems everyone is buying more and more media through ad exchanges. Marketers…Nov 1, 2017Nov 1, 2017
Self AdvertiseAgency vs. Inhouse Advertising — What You Need to ConsiderShould you do your advertising internally or through an agency? It’s an important decision that requires careful deliberation. After all…Oct 29, 2017Oct 29, 2017
Self AdvertiseWhy SelfAdvertiser’s Own Direct Traffic is the Missing Link in Your Media PuzzleHaving direct traffic is like having a cotton candy at a fair — you sometimes desperately want it yet can easily do without it once you…Oct 29, 2017Oct 29, 2017
Self AdvertiseHow to Optimize Campaigns to Reach Your Marketing ObjectivesRunning a digital media campaign is similar to cultivating a plant. You can keep it in relative darkness, in a shallow jar, and water it…Oct 29, 2017Oct 29, 2017
Self AdvertiseHow SelfAdvertiser Can Help You ScaleAmong the greater obstacles marketing personalities face in their business ventures is how to scale their operation, without compromising…Oct 25, 2017Oct 25, 2017
Self AdvertiseHow to Optimize Campaigns to Reach Your Marketing ObjectivesRunning a digital media campaign is similar to cultivating a plant. You can keep it in relative darkness, in a shallow jar, and water it…Oct 25, 2017Oct 25, 2017