Selma Bambur – Medium

Selma Bambur

Selma Bambur

Has the Meta-wave finally crested?

Are we over the hype of the Metaverse yet, or are we just doubling down on empty rhetoric?

Aug 25, 2022

Has the Meta-wave finally crested?

Aug 25, 2022

Selma Bambur

What does a Creative Strategist do? Part 2.

Some answers to your questions about creative strategy.

Aug 23, 2022

What does a Creative Strategist do? Part 2.

Aug 23, 2022

Selma Bambur

The Role of the Collaborator in Innovation

An insight into how focusing on teamwork and the journey will help you achieve better project results.

Nov 24, 2020

The Role of the Collaborator in Innovation

Nov 24, 2020

Selma Bambur

The Role of the Hurdler in Innovation

Why you need a Hurdler in your team to see obstacles as opportunities.

Nov 18, 2020

The Role of the Hurdler in Innovation

Nov 18, 2020

Selma Bambur

The Role of The Cross-Pollinator in Innovation

How cross-pollinators are one of your biggest assets when it comes to innovation.

Nov 17, 2020

The Role of The Cross-Pollinator in Innovation

Nov 17, 2020

Selma Bambur

The Role of The Experimenter in Innovation

Learn how to use low-fidelity, rapid prototyping to your advantage.

Nov 11, 2020

The Role of The Experimenter in Innovation

Nov 11, 2020

Selma Bambur

The Role of The Anthropologist in Innovation

Join me on this 10-part mini-series of the key takeaways from Tom Kelley’s wonderfully inspiring; ‘The Ten Faces of Innovation’ and how to…

Nov 8, 2020

The Role of The Anthropologist in Innovation

Nov 8, 2020

Selma Bambur
in
Age of Awareness

Is Palm Oil Good or Bad? Actually, It’s Both…

So what’s the deal with palm oil? It’s awful but it’s great, here’s why.

Aug 26, 2020

Is Palm Oil Good or Bad? Actually, It’s Both…

Aug 26, 2020

Selma Bambur
in
Age of Awareness

Consumers Are Humans Too; Why Using Archetypes Instead of Demographics Will Help You Understand…

Demographic profiles and customer segmentation is flat and out-dated. Try using archetypes instead, and here’s why.

Jul 28, 2020

Consumers Are Humans Too; Why Using Archetypes Instead of Demographics Will Help You Understand…

Jul 28, 2020

Selma Bambur

What is Brand Strategy All About?

Why branding and strategy go hand in hand and the key steps to get there.

Jul 3, 2020

Jul 3, 2020

Selma Bambur

Selma Bambur

Designer, environmentalist, innovation strategist. www.selmabambur.com Writing about: Creativity, Innovation, Design, Environment

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