Selma BamburHas the Meta-wave finally crested?Are we over the hype of the Metaverse yet, or are we just doubling down on empty rhetoric?Aug 25, 2022Aug 25, 2022
Selma BamburWhat does a Creative Strategist do? Part 2.Some answers to your questions about creative strategy.Aug 23, 20221Aug 23, 20221
Selma BamburThe Role of the Collaborator in InnovationAn insight into how focusing on teamwork and the journey will help you achieve better project results.Nov 24, 2020Nov 24, 2020
Selma BamburThe Role of the Hurdler in InnovationWhy you need a Hurdler in your team to see obstacles as opportunities.Nov 18, 20201Nov 18, 20201
Selma BamburThe Role of The Cross-Pollinator in InnovationHow cross-pollinators are one of your biggest assets when it comes to innovation.Nov 17, 2020Nov 17, 2020
Selma BamburThe Role of The Experimenter in InnovationLearn how to use low-fidelity, rapid prototyping to your advantage.Nov 11, 20201Nov 11, 20201
Selma BamburThe Role of The Anthropologist in InnovationJoin me on this 10-part mini-series of the key takeaways from Tom Kelley’s wonderfully inspiring; ‘The Ten Faces of Innovation’ and how to…Nov 8, 20202Nov 8, 20202
Selma BamburinAge of AwarenessIs Palm Oil Good or Bad? Actually, It’s Both…So what’s the deal with palm oil? It’s awful but it’s great, here’s why.Aug 26, 20201Aug 26, 20201
Selma BamburinAge of AwarenessConsumers Are Humans Too; Why Using Archetypes Instead of Demographics Will Help You Understand…Demographic profiles and customer segmentation is flat and out-dated. Try using archetypes instead, and here’s why.Jul 28, 2020Jul 28, 2020
Selma BamburWhat is Brand Strategy All About?Why branding and strategy go hand in hand and the key steps to get there.Jul 3, 2020Jul 3, 2020