How SEO helps in Google Ads Campaigns?

Why you should do SEO for Landing Pages, which you are planning to use for Google Ads?

Quality score plays a very important role in:

1. Deciding the CPC that you will have to pay for each click, and
2. The average position at which your ad will be shown.

Therefore, you must do SEO for the landing page and use the top 3 keywords while optimizing it.

SEO will ensure that your Quality score is good (at least 8/10), your Landing page experience is engaging and your ad relevance is high.

You will mostly recover your SEO and content optimization cost within 15 days of running the campaign itself.

Bonus Tip:

Add 500 words of content on your landing page and use the top 5 search terms in the content.

Content by Anil Varma (Director, Marketing and Analytics at Semly Pro).