Hi everyone! I’m Stanislav Bushuev, a Software Engineer at Semrush. In this article, I will share ideas on how to implement data synchronization across different types of databases. …

How the UI/UX design team switched to Figma and why we weren’t satisfied with Zeplin, Sketch, and Google Drive. We describe the pros and cons of all of them and share our checklist for a painless change of tools. Once upon a time, our UI team was young and carefree…

Quickly validate audience preferences and expectations without harming the user experience. — Let’s break down general sources that drive the product improvement process and changes: Long-term strategy that includes big product themes, new directions, and the North-Star metric. Quarter plan with a somewhat detailed and focused scope, objectives, and timeline. Customer feedback and support team tickets.

What is branding? Put simply, it is the process of building a company’s image in the consumer’s mind, and we all know that this process is difficult and requires a long-term investment. …

We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create SEO-friendly content that is compelling at the same time. But how does one learn how to produce SEO…

Content marketing has the highest priority in marketing these days. It’s a naturally growing trend, not just a temporary fad that serious marketers can easily neglect. 86 percent of B2B marketers report that their organizations are using content marketing, and 70 percent of them are creating more content than they…

Introduction You will hardly find a business that doesn’t know how important content is and why it should be created. However, when it comes to planning and writing, there are many challenges for content marketers. These include questions like: What to write about a particular topic? How to make your content…

SEO is a constantly changing industry. However, one thing has remained the same — over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site’s SEO and improve your Google rankings, link building is one of the best ways to do it. …

Top-rated bloggers don’t only have excellent writing skills, they also take responsibility for their content’s performance in search engines. They’ve learned one simple trick — you have to write both for people and search engines. Of course although over the time search engines have become smarter, and learned to understand…