Things to avoid during eCommerce Website Development & Design
In this era of technological advancement, running a physical store is not enough to generate profits and revenue. Ecommerce website development is equally important if you wish to increase sales and conversions. There are dozens of eCommerce website development platforms and eCommerce solutions available in the market. When looking for the best eCommerce web development company, you may encounter ample solution providers offering a wide array of solutions and services to succeed in this highly competitive world. With numerous options available, it’s not difficult to build an online shop these days. But there are certain things that really need to be taken care of when you chose to build an online store.
In this blog, we’ve prepared a list of things that should be avoided during eCommerce website development and design.
- Low-quality Product Images
Product image is the first thing that attracts a customer and helps to understand what he/she is buying actually. As the customer can’t physically touch a product, it’s imperative to provide the adequate no. of images clicked from different angles, that clearly demonstrates the product. And if a product comes in multiple colours, it is advisable to include the images of all the available colours. Low-quality images should be avoided and only the high-quality images should be uploaded on the eCommerce website or mobile application.
2. Inadequate product description
A product description is one of the essential parts that a customer considers when making the final purchase. That’s why you should provide a detailed product description of the product. Product description should include:
· How the item/product is made?
· How does it function?
· What materials are used to make the product?
· Does the product have a warranty?
Based on the type of product, there should be an adequate product description. For example:
· In the case of garments, there should be an accurate size chart,
· In the case of a product that requires assembling, the product description should include a set of procedures to be followed for assembling the product. Example: tent house.
· In the case of electronic products, the product description should include how to use, safety precautions, or warning information.
3. Check Out Process
This is the last step a customer encounter at the time of making the final purchase. The checkout process should not be complex, it should be quick and easy because if a customer finds it difficult to make the checkout, he/she will simply abandon the cart. So, it’s necessary to provide different checkout options to clients.
· Check out as guest.
· Check out via Login through Google account.
· Check out via login through Facebook or other social platforms
4. Easy navigation & Filter options
If your eCommerce store has massive products, it’s important to provide an easy search option to customers. The products should be well categorized into the parent category and subcategories and should offer various filter options to narrow down the product search. Please make sure to use keywords and tags in product descriptions so that a user can easily find your product.
5. Social Media Presence
Selecting the best eCommerce website development services or hiring the best eCommerce website development company is not enough to achieve growth and desired results. As everything is going social, it’s important to maintain an effective social media presence across different social platforms. And especially eCommerce entrepreneurs should not forget to promote their brand and products on social media. Recent studies show that a major portion of eCommerce sales is generated via social channels like Facebook and Instagram. So, if you are not using these platforms, you are missing a portion of the potential sales. Also, ensure that there’s a social sharing button displayed on all the product pages.
6. Responsive Web Design
Modern users prefer using their smartphones over desktops. Most of the searches or transaction in case of eCommerce websites are taking place via mobile phones and tablets. So make sure you opt for mobile-responsive eCommerce website development so that the users can view your products seamlessly across different devices.
7. Focus on Excellent Communication
When a customer is landing up on your site, it is advisable to communicate well with your clients. Customers queries should be instantly handled and solved at the earliest.
· Option for Instant Chat should be available on every page.
· Customer’s Support Email Id should be clearly visible across all pages.
· Customer’s Support Contact Number should also be available and connected instantly to resolve customer’s doubts or queries.
· FAQ Section: You should prepare a well-researched list of Frequently Asked Questions along with the detailed answers to help the customers.
Effective communication on all platform is required to offer seamless customer service. You may use different Artificial Intelligence tools like Chatbots, to communicate well with your customers.
Conclusion
Launching an eCommerce site is not a big deal but launching a profitable eCommerce site requires in-depth research, knowledge and expertise. There are a lot of factors that need to be considered and factors that need to be avoided during eCommerce website development. That’s why it is required to hire Certified Magento Developers in case you’ve chosen Magento eCommerce website development, WooCommerce Experts in case you opt for WordPress Website Development, Shopify developers to get your site made on Shopify web Development Platform and so on. Partnering with the right website development company that understands your project requirements well and design an effective strategy to build and grow your online business can increase the chances of your business success.
