How to use the Google Keyword Planner to build backlinks

Muhammad Umair Iqbal
3 min readJun 6, 2024

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Utilizing Google Keyword Planner to Build Backlinks: A Professional Guide

Access Google Keyword Planner
1:Log in to Google Ads: If you do not already have an account, please create one.
2. Navigate to Keyword Planner: Locate this tool under the “Tools & Settings” menu.

Conduct Thorough Keyword Research

1.Discover New Keywords: Utilize the “Discover new keywords” feature to identify keywords relevant to your niche by entering a seed keyword or URL.
2. Obtain Search Volume and Forecasts: Use the “Get search volume and forecasts” feature to analyze the search volume and competition for your identified keywords.

Select Optimal Keywords for Content Development

1. Prioritize High-Volume Low-Competition Keywords: Select keywords that offer a good balance between high search volume and lower competition to enhance your content’s ranking potential.
2.Target Long-Tail Keywords: Focus on long-tail keywords as they often face lower competition and can attract a more targeted audience.Develop High-Quality Content:Create Content Centered on Selected Keywords**: Produce comprehensive and valuable content based on your chosen keywords. Consider various formats such as blog posts, infographics, and videos.
3 :Optimize for SEO: Ensure your content is optimized for search engines by incorporating keywords in titles, headings, meta descriptions, and within the body of the content.

Identify Potential Backlink Sources

1. Analyze Competitor Backlinks: Use tools like Ahrefs or Moz to examine the backlink profiles of top-ranking content for your target keywords. Identify websites that link to these high-performing articles.
2.Compile a List of Prospective Websites: Develop a list of websites and blogs that are likely to be interested in linking to your content.

Execute a Strategic Outreach Campaign

1: Craft Personalized Outreach Messages: Draft personalized emails to the webmasters or editors of your target websites. Clearly articulate the value of your content and how it complements their existing material.
2: Emphasize the Benefits: Highlight the advantages of linking to your content, such as providing additional value to their readers or enhancing their article’s depth.
3: Follow Up: Be prepared to follow up if you do not receive an initial response. Persistence can often yield positive results.

Monitor and Refine Your Strategy

Track Your Backlinks: Use tools like Google Search Console, Ahrefs, or Moz to monitor the backlinks you acquire.
1 : Analyze Content Performance: Regularly assess the performance of your content in terms of traffic and user engagement.
2 : Adjust Your Strategy: Based on your analysis, refine your content and outreach strategies to continuously improve your results.

Additional Professional Tips

Guest Blogging: Propose to write guest posts for reputable sites within your niche, ensuring to include backlinks to your content.
Repurpose Content: Transform your content into various formats (e.g., infographics, videos) and distribute them across multiple platforms to attract additional backlinks.
Engage with Industry Communities: Actively participate in forums, comment on relevant blogs, and engage on social media to build relationships and increase the likelihood of earning backlinks.

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By leveraging Google Keyword Planner effectively, you can create targeted content that appeals to your audience and is attractive to other website owners, thus enhancing your chances of securing valuable backlinks.

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Muhammad Umair Iqbal

I'm Umair (Content Writing SEO & Marketing Specialist) at DailyBn Seo Management its a digital marketing company specializing in link building and guest posting