Google’s “people also search for” within search results
Google Suggest is a feature that has been integrated into Google’s search results since 2018. This feature shows suggestions for searches that are relevant to the query you entered.
As a Web site owner, Google Suggest is an interesting addition. In fact, it can help you be more visible in search results.
Source: Mensen zoeken ook naar
People also searched for vs searches related to
When you look something up on Google, you see two types of search suggestions:
“people were also looking for”
“searches related to”
The two suggestions are similar, but there is an important difference.
The difference between “people also searched for” and “searches related to” is that the former suggestion is based on other users’ searches that are similar to the search you entered.
This means that Google Suggest tries to predict what other information might be relevant to your search.
The suggestions under “searches related to,” on the other hand, are based on the content of the Web pages displayed in the search results.
This means that Google Suggest tries to determine what other searches may be relevant based on the content of the pages you have viewed.
Both suggestions can be helpful in refining your search and finding relevant information.
As a website owner, it is important to understand how these suggestions work so that you can optimize your website to be more visible in search results.
To be more visible in the suggestions under “people also searched for,” it is important to make sure your website is relevant to common searches within your industry.
You can do this by creating relevant content and ensuring a good user experience on your website.
To be more visible in the suggestions under “searches related to,” it is important to make sure your website contains content related to common searches within your industry.
You can do this by using relevant keywords and by placing internal links to related pages on your website.
By taking these suggestions into account and adjusting your website accordingly, you can increase your website’s visibility in Google’s search results. This can lead to more traffic to your website and ultimately to more customers or users. So it is definitely worth the effort.
People also searched for
The suggestions are based on other users’ search history. Google analyzes what searches other users have performed and then displays suggestions similar to the search you performed.
So these suggestions are often in almost the same wording as the search you performed.
Searches related to
The “search related to” suggestions are based on the content of the pages displayed in the search results. Google analyzes the content of these pages and then displays suggestions relevant to the content of the pages.
So these suggestions are often in a different wording than the search you performed.
People are also looking for
In general, the MZON box is most triggered by longer or more complex searches. The longer the search query, the more likely the MZON box is to be displayed. The MZON box is also more likely to be shown for queries or searches that are somewhat question-oriented. These are searches that begin with any of the following words:
- who
- what
- where
- when
- why
- in what way
- by what means
To increase your website’s chances of being shown in the MZON box, follow the following tips:
Use longer and more complex keywords in your content
By using specific and targeted terms, you can respond to the related searches people are looking for on Google. This helps to better align your site with the search results page and visitor queries.
Use questions or searches that are somewhat question-oriented
By formulating questions that match what people are searching for, you can effectively leverage Google’s “people are also searching for” feature. This not only makes your content useful and relevant, but also attractive to searchers looking for specific answers.
Make sure your content is relevant to the searches you want to target
Analyze the related searches and topics that often appear among search results and try to match them with your website. By capitalizing on these related terms and topics, you can increase the findability and relevance of your pages.
Add related searches to your page
By incorporating current and popular related search terms into your content, you can help increase your site’s visibility. This shows search engines that your website is a rich source of information for visitors searching for people, topics or specific questions.
Optimize your website for SEO
Make sure your site meets the basics of search engine optimization. This includes having a clear structure, fast load times, and mobile-friendly designs. SEO helps to improve the overall quality and findability of your website, increasing your chances of being listed in the MZON box.
Analyze and adjust your strategy
Use tools like Google Analytics to understand how visitors find your site and interact with your content. Look at the search terms they use, the pages they visit, and the actions they take. Use this data to further refine your content and SEO strategies and target what gets the most results.
By following these tips and continuously improving your content and website, you can increase the chances of your website being highlighted in Google’s MZON box and other related search features, which can ultimately lead to more traffic and better conversions.
